How To Engage Donors Through a Conversational Voice

how to engage donors through a conversational voice

Use active verbs.

Writing is most impactful when it paints a picture in the mind of the reader. Using active verbs creates a sentence structure where the subject of the sentence comes first and the action follows. This structure is easier to read and helps readers visualize the content. It also creates short, sharp sentences.

GOOD: Our staff loves donuts.

BAD: Donuts are loved by our staff.


GOOD: The pitcher stepped onto the mound. He took aim and threw a strike.

BAD: A strike was thrown after the pitcher stepped onto the mound and aimed.

Follow the Hero’s Journey.

The hero’s journey is a simple story arch that can be used to create a compelling story. Using this arch, you guide your reader through a series of impossible tasks, defeats, and victories. You’ve seen it in movies like Star Wars, The Wizard of Oz, and The Lion King. To learn more, read our previous blog on the hero’s journey.

Keep one person as the story’s primary focus.

Don’t distract your readers by introducing a large cast of characters. Keep them focused on the main character by describing the other people they encounter, rather than introducing them by name. 

Read it out loud (this is a great way to test its conversational tone).

We know you’ve heard it. Keep the tone of your writing personable, conversational. Sometimes that can be easier said than done. Take the time to read your story out loud. Is this how you would tell your best friend the story? In a coffee shop? Over the phone?

How do you engage with your donors?

We love to hear how nonprofits are successfully engaging with their donors.

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How To Celebrate National Nonprofit Day

how to celebrate
national nonprofit day

At Scott Allen Creative, we are passionate about nonprofit organizations and the causes they serve. That is why we have dedicated ourselves to primarily serve nonprofit organizations. We always celebrate nonprofits, but we especially do on August 17th–National Nonprofit Day. National Nonprofit Day exists to give credit to the nonprofits, their staff, and the work that they do to improve our communities. The goal is to inspire people to get involved with these amazing organizations- whether it’s simply following an organization on social media, volunteering when you can,  donating to their cause, or joining their staff. National Nonprofit Day acknowledges the positive impacts organizations have on communities and the world. We truly appreciate the people strengthening these organizations.

How You Can Celebrate National Nonprofit Day

There are a number of ways you can get involved with a nonprofit. If you have the money but don’t have the time, make a gift. If you have the time but don’t have the money, give your time.

research nonprofits

Take some time to learn more about nonprofits. Learn how they receive funding, what you can do to get involved, and how they change the world.

support nonprofits on social media

  • Follow your favorite nonprofit on all of their social media pages. Engage in their conversations and spread the word by sharing their posts.
  • Did you know that you can dedicate your birthday on Facebook to a nonprofit?
  • Create a post about your favorite nonprofit and use the hashtag #NationalNonprofitDay
  • Don’t forget to use the Facebook filter and frames we created for National Nonprofit Day! Click here to give them a try.

volunteer for a nonprofit

Check out to look up volunteer opportunities near you. Volunteer Match allows you to search for nonprofits that fit your interests, lifestyle, and availability.

donate to a nonprofit

  • Donate necessary supplies to your favorite nonprofit organization. Animal shelters always need food, toys, or beds. A homeless shelter may need beds, blankets, or food. Organizations need certain supplies to operate, and you can help make that happen.
  • Become a monthly donor. Set aside money each month to give to a cause you are passionate about.
  • Not ready to donate? Does the organization you are interested in have any events coming up? Attend their events to learn more about the organization before making the decision to donate.

How are you going to celebrate National Nonprofit Day?

There you have it- our simple guide to celebrating National Nonprofit Day. Thank you for all that you do to support nonprofit organizations. Because of people like you, these organizations are able to thrive. Comment below to share how you plan to celebrate National Nonprofit Day. We can’t wait to hear!

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