Who knew that one little comma could cause such a debate? A serial comma is a comma that comes before the conjunction in a list.
Example: We love glazed donuts, chocolate frosted donuts, and cinnamon rolls.
Serial commas give clarity. Lists without a serial comma can sometimes be confusing and leave a reader questioning how the items are related.
Example: Alex won awards for her cookie recipes: peanut butter, chocolate chip and oatmeal and cranberry.
Did Alex win an award for chocolate chip and oatmeal cookies or oatmeal and cranberry cookies?
A serial comma answers the question. Alex won awards for cookie recipes: peanut butter, chocolate chip, and oatmeal and cranberry.
print your document
A printed document looks different than what you see on the screen. It is much easier to spot that extra space or misused comma on paper. Always print your document and read it before calling it complete.
Grammarly is a free app that you can use to check your writing. You can download the application to your internet browser and it will automatically check your spelling and grammar in emails. You can also use their website to grammar check Microsoft Word documents. Check it out.
find a human proofreader
Apps and websites are great, but you still need human eyes. Ask a friend or coworker to review your writing for proofreading errors, content clarity, and flow.
how to reach your donors online for giving tuesday
Is your organization ready for Giving Tuesday? Do you realize how big of a deal Giving Tuesday really is?
Last year on Giving Tuesday:
2.5 million donations were made
$300 million was raised online
35% of gifts were on mobile devices
150 different countries participated
There were over 1 million social media mentions
So, yeah, it’s a big deal.
4 Ways to Reach Your Donors Online
Your donors are online, so you should be too.
1) make donations forms easy to use
Does your organization have an online donation form? Is it easy to use? We came across an easy-to-use donation form called Donor Box. It’s free and it has a modern look. You can hook up Donor Box to your PayPal account, or set up a Stripe account to accept credit card payments online.
Did you know donors are 6x more likely to give when a donation form is branded? Donor Box allows you to set your brand color and add your logo.
With Donor Box, you can set donation amounts, campaign goals, and minimum donation amounts. Donors also have the option to leave a comment with their donation.
They make it easy to collect information such as an address, phone, and employment info. Want your donors to have the option to donate weekly, monthly, quarterly, or annually? You can do that too!
Want 100% of a gift to go directly to your mission? You can ask donors to cover the processing fee. Last year, 72% of processing fees were covered by donors.
^ you do not want this to happen.
2) attract donors on social media
You will be competing with organizations like crazy. So, you have to stand out. But how?
Keep it short & simple. Your post should say what you need to say in the amount of time it takes for a donor to scroll past your post. Stick to 280 characters or less.
Don’t forget photo & video. Catch your donors’ eyes with photo and video. Demonstrate how their donation will directly impact people.
Don’t have time to post? Use Hootsuite to schedule out your posts. Talk about a lifesaver!
3) donate on facebook
Any nonprofit can add a donate button to their page header and ads directing people to donate to their website.
Eligible nonprofits can also add a donate button to Page posts, Page header, and live video to allow people to donate directly on Facebook with a few taps. Learn more about eligibility.
Fundraisers enable people to raise money for your nonprofit on Facebook. Your supporters can set up a dedicated page to share their story, tell others about your mission, and rally around a fundraising goal. Learn more about eligibility.
Click here for steps on how to set up your donate button.
4) use a message bot
We know you have a busy job. Replying to messages can be difficult on a busy day like Giving Tuesday. MobileMonkey is a pretty neat message bot for Facebook. Set yours up (for free) to help keep donations moving on Giving Tuesday.
So there you have it – a few ways you can reach your donors online this Giving Tuesday. Do you have other suggestions? Let us know!