How to Foster Relationships with Donors

How to Foster Relationships with Donors

how to foster
relationships with donors

 

Think about your own friendships and relationships that you have. How did you get there with that person? What makes the two of you close? The thing that makes my besties my besties is that joke we have about  the song Rumor Has It by Adele, late-night talks about whether gelato is better than ice cream, how to stop world hunger, and just being there after a bad day of work. Basically, it’s sharing quality time together to create those moments. 

In order to foster quality relationships with donors, follow the same recipe as you do with your closest friends: be authentic, be yourself, listen, and share.

Practical things you can do to foster a relationship with a donor:

  1. Prepare. Do some research into who you want to foster a relationship with. Ask a mutual friend some questions first so you are prepared. Looking on Facebook and other social media platforms for interests and hobbies wouldn’t hurt either. Would they have any interest in the mission of your organization? (What if they are passionate about music and not animals?) This would be great to know before meeting so you can use your time and their time well.

     

  2. Spend time with him/her. Developing a friendship/relationship takes time – even years. But they all start somewhere. Start small and invite them to have coffee. As the relationship progresses, invite them to  a concert or have them over for a barbeque to meet the family. Get to know them. These are the moments when memories and inside jokes are created. This is what friendships are made of.

     

  3. Remember important dates. Birthdays, anniversaries, the day they brought their puppy home, or the death of a loved one, are often  brought up in conversation. Take a mental note. Send a card, flowers, or whatever is appropriate according to the relationship you have. You could even send a text or make a call on those days to tell them you are thinking about them.

Tips

  1. Love of the mission. Make sure you are meeting with people for the right reasons: Love of the mission. If you truly are passionate about the mission of your nonprofit, it will show naturally. If you are struggling with the organization’s mission, perhaps you should take time to reflect on why that is and whether or not it is the right fit for you. We are all passionate about something and sometimes discovering it takes time.

     

  2. Be authentic. People are smart. They can smell a fake from a mile away. They know whether or not you are being yourself and truly care about them as a human being. Check yourself before diving into a new relationship. Sometimes this means taking time to reflect on who you are about to meet with, why you love what you do, and putting together some talking point so you are prepared.

     

  3. Hit or miss. There will be moments when your personality doesn’t mesh with a potential donor. It happens. This may be a moment to step aside and introduce them to someone else that may be a better fit to spend time with them. This is a situation you will have to read and be humble enough to make that call. For the good of the mission, right?

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Unify Your Nonprofit Brand with Spanish-Speaking Marketing

unify your nonprofit brand with spanish-speaking marketing

There is nothing more meaningful than speaking in one’s own heart language.

Our heart language is the initial words we hear our parents speak. It’s how we first hear, “I love you.” It’s the language we dream in. We best express our deepest feelings and emotions in our heart language.

Scott Allen Creative can now deliver the heart of your mission to those whose heart language is Spanish. Our services go beyond translating English to Spanish. We can also strategize how to market your services and engage potential new clients and donors.

Speaking your nonprofit voice in both Spanish and English shows respect to an individual’s culture and heritage. You can create positive social change that unifies a community. You also connect more people to your organization in an authentic way. You will expand your brand awareness and support as you reach new clients, community partners, and donors.

Let us know if you need help reaching your Hispanic community, heart to heart. And inspire others to join your cause!

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New Custom Sites for Nonprofits

new custom sites for nonprofits

Most graduation parties are over for the season, but we have one last hoorah left. We are thrilled to announce that our Digital and Web Director, Marion, has recently graduated from the intensive Front-End Coding Bootcamp at Grand Circus.

Marion has worked her tail off the last six months going back to school in the evenings to learn the skills of web development. We saw the growing need for nonprofits to have high-quality websites that sometimes cannot be achieved through basic templates. Functions like seamless donation platforms, mobile customization, and responsive design will be included in the conversation, and strategy of the websites we design for our nonprofit clients.

The Front-End Coding Bootcamp teaches a small group of talented students a whole host of programming languages and skills, including:

  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • AngularJS
  • Node.js & Express
  • PostgreSQL
  • And more

If you’re not sure what some of these are, that’s okay! Technology is ever-changing and we are proud of Marion for taking the initiative to be at the front-end (pun intended) of the innovation. All of these development languages mean that Scott Allen Creative will be able to offer custom digital solutions to engage more donors and mobilize the missions we are so passionate about.

Nonprofits are our jam, our bread and butter, and our passion. We strive to level the digital playing field between our for-profit friends and nonprofit clients with integrated digital solutions.

Congrats on all of your hard work, Marion! We cannot wait to see what impact these websites will have in our community!

font-family: Scott Allen Creative;

 

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How to Make Online Donations Easier for Your Donors

How to Make Online Donations Easier for Your Donors

how to make online donations easier for your donors

 

How quickly can your donors make a gift on your website? 

Don’t scare away donors with a lengthy online donation process. Make it easy. Make it an experience. Here are a few main checkpoints before we get into a schpeel about our favorite online donation platform (#notsponsored).

  1. Is your donation page mobile-friendly? 40% of website traffic for nonprofits came from mobile users (Charity Navigator).
  2. Are donors taken away from your website to another site to make a donation? Don’t let that happen!
  3. Is your donation form or link buried by text? Make it obvious.

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Small improvements to the online experience can make a big difference in donations.” – (Network for Good).

After testing different platforms, we have found our favorite – Donorbox. Donorbox is a powerful and effective donation form. It’s super simple and easy to set up. What we love most is that you can embed the form directly in your site, so your donors never have to leave your site. Oh yeah, and it’s free (if you collect less than $1,000 in a month – see more about pricing here).

 

Features We Love

Fast Checkout

Apple Pay: Accept both one-time and recurring donations with Apple Pay. Find out how to accept Apple Pay donations.

Google Pay: Accept both one-time and recurring donations with Google Pay. Find out how to accept Google Pay donations.

PayPal Express with One-Touch: Enjoy a faster and more reliable way to accept PayPal donations. One-Touch ensures a smooth checkout process.

Bank Payments: All U.S. based organizations can accept ACH bank transfer payments – a great payment option with very low processing fees.

Complete Customization

Make Donorbox forms your own by customizing them to blend in perfectly with your website.
Customize Donation Form Colors: Donorbox donation forms can be set to match any color scheme so that it coordinates with the look and feel of your website.

Custom CSS: Use Custom CSS to make advanced edits to your donation form design. Add your code segment to the Custom CSS block and watch the magic happen.

Your Own Donation Page: Get your very own donation page for free, customized with your own logo and background – hosted on SSL-enabled servers.

New-Look Donation Page: Choose either standard donation form layout or try out new-look donation pages. You can check them out here.

Increase Donations

Let Donorbox donation platform help you maximize your efforts and collect more donations.
Monthly, Annual, Weekly Recurring Donations: It takes only 1-click to set up a recurring donation. No extra registration screens or info is required.

Donors Cover Fees: Give donors the option to cover the processing fee on their donations. The fee will be added on, so only one donation is processed.

Company Gift Matching: Donors can encourage their employers to match the donation they made, thanks to the Double the Donation integration.

Company Donations: Get other organizations and businesses to donate to your campaign. Donorbox forms support company donations.

Multi-Currency Support: Accept donations from anyone, no matter where they are in the world. Donorbox supports over 20 popular currencies.

Donor Management

Manage your donors and their donations efficiently, with absolutely no hassle.
Donor Profile: Every recurring donor is automatically allocated a Donor Profile, complete with login details and a password. Donors can edit their own recurring donation plans.

Ask Donors Custom Questions: Add up to 10 custom questions to learn more about your donors. Responses can take the form of text, radio buttons, check boxes and drop-down options.

Make Notes About Donations: Add quick Internal Notes to each donor and donation. These notes help you manage your records with a more personal touch.

Collect Address, Phone, Employment: Gather your donors’ contact info easily. Set this info as optional, or compulsory when required (like a political fundraiser).

Safety and Security

Keep your donors and donations protected with Donorbox’s powerful security measures.

Fraud Detection: Uses Radar and anti-fraud wizardry to protect your campaign form against fraud. See our blog for more info on our anti-fraud measures.

SSL / TLS Encryption: All Donorbox donation forms are protected by SSL/TLS Encryption technology. The entire checkout process is exceptionally secure.

Tokenization of Financial Data: Donorbox doesn’t store any card information. All card and bank account data is tokenized before charging.

Check out some of the sites where we have used Donorbox (and if you feel so inclined, make an online donation):

 

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Print Process Timeline

print process timeline

A designer’s job includes many facets. One of those facets is communicating with printers to make sure the print process goes smoothly. There are many things to communicate to the printer about from the beginning of the project to the end. Here are a few items you may want to talk about:

Deadlines

If there is a hard deadline for a project, let’s say an invitation to an event, make sure you ask the printer when they need to receive those files in order to mail out the invitations on time. A good general rule to live by is to give the printer two weeks to print from the time they receive the packaged file. This gives you enough time to make any adjustments to the files, receive proofs, allows the printer enough time to prepare the files for print and mailing/delivery.

Cost

Get a quote from the printer at the beginning of the project and ask for a few different quantities so you can compare prices. Remember, the more you order the cheaper it will be per piece. And don’t wait until the file is approved to get RFQs. Requesting them ahead of time will prevent the printing from being delayed. It doesn’t hurt to get quotes from numerous printers to ensure you’re getting the best price possible.

Size

If you have a unique size in mind for the print collateral make sure you talk to the sales rep from the printer ahead of time. Sometimes the crazy ideas we have may end up costing us thousands more. The sales rep is paid to know what will cost less, but still have the same impact. It may be something as simple as trimming the width by a half inch.

Proofs

Allow yourself time to get a hard-copy proof in addition to a digital proof- especially if it’s the first time working with a printer. Seeing and touching things with your own eyes and hands is a much better way to make an informed decision than just seeing it on a screen. The hard copy proof should be delivered to you on the paper you ordered. You will be able to see what that paper looks like and what the ink looks like on the paper. Paper and ink come out looking differently depending on the kind of paper and ink used and can really make or break your project. Also, don’t judge the color of your project based on a digital proof. Color on screens appears differently than color on paper.

 

If you are not happy with the current printing company you work with or if you are looking to find one, we highly suggest touring a couple of facilities and asking all kinds of questions. Each printer has its own specialty whether it’s color or mailing services or displays so think about what is most important to you.

Let us know if you have any questions regarding the printing process. Happy printing!

 

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