For anyone who has gone through the rebranding process, they know that it can be an overwhelming and cumbersome experience. Where do we start? What do we want to say? We do so much… how do we explain all that we are?
The Story Brand is an excellent resource for any nonprofit who is going through this process. We highly recommend reading the book, Building A Story Brand by Donald Miller, before you start. In fact, our agency used the book during a retreat last year, specifically a tool they offer called a Brand Script. It helped us tighten up our messaging and narrow down who we really are (hint: we’re a group of creative people that are passionate about nonprofits).
Let’s start by looking at a snapshot of the overall framework used. The example below is one we have previously filled out.
- A Character
- Has a Problem
- And Meets a Guide
- Who Gives Them a Plan
- And Calls Them to Action
- That Helps Them Avoid Failure
- And Ends in Success
Now we can start building a Storybrand by creating a BrandScript as they call it. Go to mystorybrand.com to create one for free. You will go through each section (shown above). The best part is that the Brandscript includes questions to help you better fill out each section. Here is an example:
As a company that helps nonprofits go through the branding process, we highly suggest this exercise. It is a tool that we have used ourselves. We have also gotten many compliments of our how clear and concise our messaging is.