1. set a goal
Set a goal that is attainable. It is always a good idea to have some of the money already fundraised before the campaign begins. That way it shows participation which is motivating for others to contribute.
2. come up with a name for the campaign
Create something catchy or something that pulls on the heartstrings. It’s helpful to have a brainstorm session with your coworkers. Start writing ideas on a whiteboard even if you’re not sold on them. Try typing keywords into your search engine to get the creative juices flowing and look up synonyms to words you like. Come up with something original and stay away from generic phrases that are overused.
3. create a logo for the campaign
Have your graphics team come up with something. And use it on all your promotional material. This keeps the branding consistent. If you don’t have a graphics team you can use free online software like Canva. It’s enough to treat the name of the campaign in a different font other than what you use on a day-to-day basis.
4. create compelling and concise messaging
Be clear what you are fundraising for and tell the donor what their money will do. You can even give them a suggested amount to give like the FB ad below:
5. come up with a hashtag
This is a great way to track your posts and others who are using the hashtag. If you are having an event ask the attendees to use it. You can re-share their photos on your page. Look how Susan G. Komen used the hashtag #unacceptable to promote their campaign.
6. create a plan/calendar of when and where you will post
Whether the campaign is a year-long or a few weeks it is important to create a plan to know where you are going to share the posts, videos, and email so you know what kind of graphics you will need.
7. create the video or graphics that will be used for each platform
Video is a great way to tell the story of the program you are raising money for. People would rather watch than read these days. But there will still be a need for graphics and Canva is a great place to do that. They have templates in the correct sizes already created for the platforms like Twitter, Facebook, Pinterest, LinkedIn, etc.
Make sure all your graphics have consistent branding on all your platform art including the messaging.
Start scheduling your posts. You can use tools like Hootsuite to do this for you.