Creating Engagement Through the Power of Video

[et_pb_section fb_built=”1″ next_background_color=”#ffffff” module_id=”blog-header” _builder_version=”3.26.4″ use_background_color_gradient=”on” background_color_gradient_start=”#f9a11b” background_color_gradient_end=”#f8e458″ background_image=”https://scottallencreative.com/wp-content/uploads/2019/07/Background-patterns-4.png” background_blend=”darken” width=”100%” custom_padding=”||||true” bottom_divider_style=”curve” bottom_divider_height=”80px” background_last_edited=”on|desktop” background_color_gradient_start_phone=”#f9a11b” background_color_gradient_end_phone=”#f8e458″ background_enable_image_phone=”off” fb_built=”1″ _i=”0″ _address=”0″][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”3.25.3″ background_color=”#f070aa” border_radii=”|25px||25px|” box_shadow_style=”preset2″ custom_margin=”10px|auto|50px|auto|false|false” custom_padding=”100px|25px|100px|25px|true|true” custom_padding_tablet=”50px||50px||true|false” custom_padding_phone=”30px||30px||true|false” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25.3″ _i=”0″ _address=”0.0.0″][et_pb_text _builder_version=”3.27.4″ header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” _i=”0″ _address=”0.0.0.0″]

creating engagement through the power of video

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.25.3″ fb_built=”1″ _i=”1″ _address=”1″][et_pb_row _builder_version=”3.25.3″ _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.25.3″ _i=”0″ _address=”1.0.0″][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ text_font=”venti bold||||||||” text_text_color=”#ea7159″ text_font_size=”24px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”1.0.0.0″]

If you haven’t heard yet, the impact of video on social media is huge. Video needs to be a part of your marketing strategy. Yes, video can be expensive… but it pays off. Did you know that video on social media generates 1200% more shares than text and image content combined? Video is more engaging, more memorable, and more popular among consumers than any other type of content.

Let’s break it down with some statistics (maybe this will help you convince your boss that video is necessary for your organization).

  1. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers).
  2. By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US) (Cisco).
  3. 59% of executives say they would rather watch a video than read text (Wordstream).
  4. One minute of video is worth 1.8 million words (Forrester Research).
  5. 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot)
  6. 100 million hours of video are watched each day on Facebook (TechCrunch).
  7. 500 million people watch Facebook videos every day (Tubular Insights).
  8. 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner).
  9. Including video on landing pages can increase conversion rates by 80% (Unbounce).
  10. Using the word “video” in an email subject line was found to increase open rates by 19% and clickthrough rates by 65% (HubSpot).
  11. Video ads have an average clickthrough rate of 1.84%, the highest of all digital ad formats (Business Insider).
  12. Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t (Wirebuzz).

As these stats show, video is a powerful tool that you can leverage to reach new audiences and increase engagement from your current followers.

Are you already incorporating video into your marketing strategy? Make sure you are doing it right. Did you know that 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes? Nearly two-thirds of consumers prefer video under 60 secondsKeep this in mind the next time you create a video for social media.

So, what are you waiting for? Let’s talk about how we can incorporate video into your marketing strategy. If you are already rocking your social media with video, let’s chat about how we can make it even better.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.27.4″ locked=”off” _i=”1″ _address=”1.1″][et_pb_column type=”4_4″ _builder_version=”3.27.4″ _i=”0″ _address=”1.1.0″][et_pb_divider _builder_version=”3.27.4″ _i=”0″ _address=”1.1.0.0″][/et_pb_divider][et_pb_text _builder_version=”3.27.4″ _i=”1″ _address=”1.1.0.1″]

read more blogs

[/et_pb_text][et_pb_tabs active_tab_background_color=”#276a73″ inactive_tab_background_color=”#ea7159″ active_tab_text_color=”#ffffff” _builder_version=”3.27.4″ tab_text_color=”#ffffff” body_font=”Neuton|700|||||||” body_font_size=”24px” tab_font=”venti bold||||||||” tab_font_size=”28px” border_radii=”off|25px||25px|” border_width_all=”0px” box_shadow_style=”preset2″ tab_font_size_phone=”24px” tab_font_size_last_edited=”on|desktop” custom_css_tabs_controls=”background-color: white !important;||border: none;” global_module=”22371″ _i=”0″ _address=”1.1.0.2″][et_pb_tab title=”business” _builder_version=”3.26.4″ _i=”0″ _address=”1.1.0.2.0″]

  1. 5 ways to get rid of silos in the workplace
  2. 7 principles of nonprofit marketing
  3. why research is important

[/et_pb_tab][et_pb_tab title=”design” _builder_version=”3.26.4″ _i=”1″ _address=”1.1.0.2.1″]

  1. print process timeline
  2. our design process for the camp tatiyee’s new logo
  3. how we created the dwelling place appeal
  4. why a professional brand is key to engage donors
  5. is white font good or bad?
  6. low-cost marketing resources for nonprofits
  7. how to lose a client in 10 days
  8. social media marketing and boxing

[/et_pb_tab][et_pb_tab title=”marketing” _builder_version=”3.26.4″ _i=”2″ _address=”1.1.0.2.2″]

  1. how to launch your new brand
  2. building a story brand – what is that?
  3. should you advertise on snapchat?
  4. 8 ways to create a campaign that wins over donors
  5. writing tips & tools you should know about
  6. how to engage donors through a conversational voice
  7. creating engagement through the power of video
  8. 5 easy things you can do to update your website
  9. the hero’s journey
  10. low-cost marketing resources for nonprofits

[/et_pb_tab][et_pb_tab title=”nonprofit” _builder_version=”3.27.4″ hover_enabled=”0″ _i=”3″ _address=”1.1.0.2.3″]

  1. how to foster relationships with donors
  2. canva for nonprofits
  3. usps promotions: save money doing what you’re already doing
  4. how research shaped the family promise brand
  5. our design process for camp tatiyee’s new logo
  6. creating annual report content that is visual and compelling
  7. how we created the dwelling place appeal
  8. why a professional brand is key to engage donors
  9. 8 ways to create a campaign that wins over donors
  10. how to reach donors online for giving tuesday
  11. how to engage donors through a conversational voice
  12. how to celebrate national nonprofit day
  13. the hero’s journey
  14. low-cost marketing resources for nonprofits
  15. 7 principles of nonprofit marketing

[/et_pb_tab][et_pb_tab title=”#passioninspires” _builder_version=”3.26.4″ _i=”4″ _address=”1.1.0.2.4″]

  1. our favorite donut shops in grand rapids

[/et_pb_tab][/et_pb_tabs][/et_pb_column][/et_pb_row][/et_pb_section]

let's talk about your goals