Scott Allen Creative https://scottallencreative.com nonprofits are our jam! Wed, 08 Jan 2020 17:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://i1.wp.com/scottallencreative.com/wp-content/uploads/2019/07/cropped-SA-Favicon-1.png?fit=32%2C32&ssl=1 Scott Allen Creative https://scottallencreative.com 32 32 112599393 interns for impact https://scottallencreative.com/interns-for-impact/ https://scottallencreative.com/interns-for-impact/#respond Wed, 08 Jan 2020 16:47:39 +0000 https://scottallencreative.com/?p=24808 The post interns for impact appeared first on Scott Allen Creative.

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interns for impact

 

Michael Karanja
Market Research Intern

Tell us a little about yourself. 

My hometown is Kijabe, Kenya. I was born there and then lived in the United States from 9 months old to 10 years old. My family moved back to Kenya as missionaries and have been working there ever since. I am currently in my final year at Kuyper College. My passions include watching any and all professional sports, singing and leading worship, keeping up with DC and Marvel comics, movies and TV, and consuming unhealthy amounts of coffee on a regular basis.

What’s next after graduation?

Following a year of work in the United States, I would consider returning home to Kenya and using my knowledge and skills to work in the rapidly growing Kenyan business sector. Marketing is such a broad field and there is so much that interests me. I seek to interact with varying clients and industries, finding the best ways to help organizations project their vision to those they serve in the most effective way possible. In marketing, there are opportunities to conduct research and analysis, and interact with people on a personal level. This dynamic is what I love most about the field and I look forward to exploring both of these avenues as I move forward in my work. 

What’s the biggest takeaway from your internship?

Scott Allen Creative has provided me with an opportunity to gain practical experience, learn about different nonprofits, and understand more about how to care for organizations that care about people. I have learned so much about the realm of nonprofit work and the vitality of marketing for these organizations.

Thank you, Michael, for joining our team this Fall You brought knowledge and growth to our business and you will be missed. We see your potential, and know others will too! 

Elizabeth Okma
Video Production Intern

What inspired you to pursue video?

I grew up in the good old country town of Hamilton, MI. I joined the set crew for my high school’s theater because I got addicted to the rush of seeing a character come to life. It wasn’t until I took a film class that I discovered that I could funnel my inner storyteller into something for others. For the first time, I knew what I wanted to do with my life, or as much as a high schooler could say. I’ve become the weirdo, geeky storyteller that I am today. 

What’s next after graduation?

As a college student, you’re expected to have a solid answer. Some do. I used to. Then two minors and an eye-opening three years later, I’m left exploring, abandoning the detailed path of what I thought I wanted. Right now my goal is to tell stories: mine and others. I want to make people feel raw emotion and connect with each other even if they’re not physically in the same room. I want my life’s work to be whatever God calls me for, even if I hate not knowing what it is.

What’s the biggest takeaway from your internship?

Scott Allen Creative helped me by simply opening a door. I’d been working at a church for over five years. It was a wonderful time, but it was all I knew. I could edit a video announcement and testimony like no other, and run a service like a commander going to war. Outside of that, I was lost and curious. I knew how to work within an agency. Scott Allen has allowed me to explore a different career option while still doing what I love. I still get to tell stories just in a different way. They showed me that a lot of what I already knew transfers over and I’m not as clueless as I think. I get to learn a little more about what this awesome city has to offer and work with some pretty great people. There’s not a chance that I would have gotten otherwise and I’m grateful for it.

 

Thank you, Elizabeth, for bringing stories to life this Fall! You brought great ideas and spirit to our business and you will be missed. We hope you succeed in your career and take the skills you have learned here at Scott Allen Creative to your future endeavors. 

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Create A Giving Tuesday Campaign That Doesn’t Get Lost https://scottallencreative.com/create-a-givingtuesday-campaign-that-doesnt-get-lost/ https://scottallencreative.com/create-a-givingtuesday-campaign-that-doesnt-get-lost/#respond Tue, 29 Oct 2019 17:32:56 +0000 https://scottallencreative.com/?p=24739 The post Create A Giving Tuesday Campaign That Doesn’t Get Lost appeared first on Scott Allen Creative.

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create a giving tuesday campaign that doesn’t get lost

 

Giving Tuesday is almost upon us again. The official day is Tuesday, December 3rd. The social media-driven movement follows the need to give back after a weekend of consumer binge-shopping and for a lot of nonprofits, is the kickstart to year-end giving. Nearly all nonprofits aim to cash-in on this Tuesday of Giving, which creates a lot of noise out there in the social world. Here are some tips to create a campaign that not only stands out, but will give your board a reason to smile with an influx of donations.

1. Create a week-long strategy

Start your GivingTuesday campaign a week early, on Tuesday, November 26th. That gives you 7 whole days to cultivate excitement and buzz around your organization and will keep you top of mind during those 24 hours. Use countdowns, highlight specific areas of your organization, and never forget to tell your story! Be mindful that during this week, we have Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. Get creative and use these in your campaign as well!

2. Be consistent with all platforms

Share the same message across all platforms: Facebook. Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and even Google+ if you still utilize that dinosaur. Make sure to change all of the banner images to graphics that are unique to #GivingTuesday and your campaign.

3. Have a specific goal

Having a specific dollar amount  you want to raise from the campaign will encourage immediate action. Include that goal in your e-blasts and what kind of impact a $10 donation, $50, and $100 donation will have. Consider your audiences for this campaign: Middle-aged women and Millennials. The generation that is driven by the need to see immediate impact. This is also a great opportunity to reach this elusive demographic that traditionally isn’t giving as much as their Boomer parents.

4. Create a specific donation page for Giving Tuesday.

On this page, have a donation-tracking thermometer to show immediate impact. If you use a WordPress site, here is a link to a good thermometer plugin. You should also consider the time it takes to make a donation. It should take a donor no more than 30 seconds to input their data and make a donation. Remember that this is social-media driven and if someone can’t figure out your donation process, they will be quick to go to another cause they care about!

5. E-blasts

You should send  an email a week out from Giving Tuesday to announce your campaign and goal, a follow-up 3 days out, and multiple emails the day of.  One successful campaign last year sent 3 emails on Giving Tuesday: The first at 6am to encourage early donations, the second at 2pm to follow up and track the progress, and the last one at 7pm to encourage last-minute donations. If your email system allows, do not send emails to donors after they have already donated.

6. Engage

Engage with your all platforms all throughout the day. Respond to comments, encourage shares, and give shout-outs for large donation amounts. Users like when they can easily contact the organization they are donated to because it increases transparency. It also shows your involvement with the community!

7. Do Giveaways

Consider having swag-giveaways for the highest donation, the most shares, etc. This could be an internal contest with staff to encourage them to share your campaign, or it could be a contest open to the public. Swag ideas that are popular are t-shirts, mugs, keychains, waterbottles, and even stickers.

8. Partner with Small Businesses

Small Business Saturday is 3 days before Giving Tuesday. Reach out to local small businesses and offer to share their social for Saturday and ask them to share yours on Tuesday. You could take it farther and do Instagram and Facebook stories or takeovers for each day to show support.

9. Reach out to media outlets

Reach out to news and other media outlets to have them feature you for Giving Tuesday.

10. Keep it positive and simple

Research shows that people are more likely to give to a campaign when it has a positive direction as opposed to a negative one. (Read more at https://www.tandfonline.com/doi/full/10.1080/10495142.2018.1452828) In other words, show the benefit of your nonprofit to the community. Another thing to keep in mind with all of the noise on Giving Tuesday is to keep it simple. A user should be able to see a clear graphic and a Call to Action while they are skimming. (Assume all users are skimming through Facebook and not taking time to read every caption) Paragraphs or complex graphics are scrolled over and forgotten.

11. Use video

Engagement on video has historically beat static graphics by landslides. If you have the budget and if it aligns with your campaign, consider creating a 30-60 second video to promote for the week. Remember that a lot of users do not click “turn sound on” for videos, so make sure that the message from the video is clear without sound or audio.

12. #Unselfie

If you haven’t heard of the #unselfie craze, you’re not alone. It is a hashtag that is picking up speed with celebrities and influencers where they take a “seflie” with a sign that explains the cause they care about. The goal of the photo is to raise money or awareness by using the mysterious power of the selfie in an unselfish way. Consider having your staff, board, or volunteers take an #unselfie and tag your page, or create a highlight on your Instagram to showcase them!

 

To wrap up, Giving Tuesday is a wonderful way to reach the younger demographics and get them excited about your cause. It shouldn’t be an afterthought or just a post on the day of, but rather an annual campaign with strategy and goals. If you implement a few of these ideas, your campaign is sure to be a great success and stand out! Happy Giving!

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2019 List of Resources for Nonprofits https://scottallencreative.com/2019-list-of-resources-for-nonprofits/ https://scottallencreative.com/2019-list-of-resources-for-nonprofits/#respond Tue, 08 Oct 2019 17:09:39 +0000 https://scottallencreative.com/?p=24575 The post 2019 List of Resources for Nonprofits appeared first on Scott Allen Creative.

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2019 list of resources for nonprofits

 

We get it. You’re busy and you have a big job to do – saving the world and all. We wanted to help, so we compiled a list of our favorite online tools that are either free or affordable for nonprofits. Take a look and let us know what you think.

Design

Canva: We’ve talked about Canva a lot, and we actually already wrote a blog on how to get your free Canva account here.

Public Relations & Media

HARO (Help a Reporter Out): HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. Subscribe to their free email list here.

Google Alerts: Google Alerts allows you to set email alerts to keep tabs on who is mentioning your nonprofit for free. Try it out here.

Online Donations

DonorBox: Donorbox is another Scott Allen favorite. We’re all about keeping online donations simple and Donorbox does this at an affordable cost. Read our blog about why we love using Donorbox.

Online Forms & Surveys

Typeform: Create interative and engaging forms with TypeForm. This online tool makes any old form look fun to complete. Ask for a nonprofit discount here, or try it for free.

SurveyMonkey: SurveyMonkey is pretty well-known free, online survey tool. But did you know they have nonprofit discounts beyond the free version?

Website Analytics

Google Analytics: Another given for some, but in case web isn’t your world, take a look into Google Analytics to track your website traffic for free. For example, it’s helpful to know which pages your donors are visiting before making an online donation. This is something you can track with Google Analytics.

Social Media

Hootsuite: Hootsuite allows you to schedule social media posts ahead of time, and it’s a lifesaver. Apply for the nonprofit discount here, or use their free version.

Email

Honestly, we use both Mail Chimp and Constant Contact for ourselves, and our clients. Both are great for different reasons. Check out their discounts:

Constant Contact

Mail Chimp

Extra Help & Organization

Adobe Acrobat: Save time proofing projects with Adobe Acrobat. With these program, you can easily make comments on pdfs that automatically import to Adobe design programs – thus saving you time and money! Ask us for a demo on how to add edits to a proof. We would love to show you. Here is a link on Adobe nonprofit discounts.

Trello: Trello is a great project management tool. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way. Plus, it’s free

Slack: Slack is great for internal communication and keeps projects moving. They also have a nonprofit discount

Grammarly: Last but not least, Grammarly…it’s our best friend – our free writing assistant. Spell check everything you write as you go. Check it out.

G Suite: Did you know that a G Suite Basic account is available for free to eligible nonprofits? You’ll get Gmail, Docs, Calendar, Drive, Hangouts Meet and more. And most importantly, all of these tools can be used together to streamline standard processes and tasks at your nonprofit to be easier and more convenient. 

Before you can use G Suite for nonprofits, you’ll need to apply for the Google for Nonprofits program, activate your account and adjust the settings for each program based on your preferences and needs.

 

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How to Foster Relationships with Donors https://scottallencreative.com/how-to-foster-relationships-with-donors/ https://scottallencreative.com/how-to-foster-relationships-with-donors/#respond Tue, 03 Sep 2019 14:30:04 +0000 https://scottallencreative.com/?p=22145 The post How to Foster Relationships with Donors appeared first on Scott Allen Creative.

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how to foster
relationships with donors

 

Think about your own friendships and relationships that you have. How did you get there with that person? What makes the two of you close? The thing that makes my besties my besties is that joke we have about  the song Rumor Has It by Adele, late-night talks about whether gelato is better than ice cream, how to stop world hunger, and just being there after a bad day of work. Basically, it’s sharing quality time together to create those moments. 

In order to foster quality relationships with donors, follow the same recipe as you do with your closest friends: be authentic, be yourself, listen, and share.

Practical things you can do to foster a relationship with a donor:

  1. Prepare. Do some research into who you want to foster a relationship with. Ask a mutual friend some questions first so you are prepared. Looking on Facebook and other social media platforms for interests and hobbies wouldn’t hurt either. Would they have any interest in the mission of your organization? (What if they are passionate about music and not animals?) This would be great to know before meeting so you can use your time and their time well.

     

  2. Spend time with him/her. Developing a friendship/relationship takes time – even years. But they all start somewhere. Start small and invite them to have coffee. As the relationship progresses, invite them to  a concert or have them over for a barbeque to meet the family. Get to know them. These are the moments when memories and inside jokes are created. This is what friendships are made of.

     

  3. Remember important dates. Birthdays, anniversaries, the day they brought their puppy home, or the death of a loved one, are often  brought up in conversation. Take a mental note. Send a card, flowers, or whatever is appropriate according to the relationship you have. You could even send a text or make a call on those days to tell them you are thinking about them.

Tips

  1. Love of the mission. Make sure you are meeting with people for the right reasons: Love of the mission. If you truly are passionate about the mission of your nonprofit, it will show naturally. If you are struggling with the organization’s mission, perhaps you should take time to reflect on why that is and whether or not it is the right fit for you. We are all passionate about something and sometimes discovering it takes time.

     

  2. Be authentic. People are smart. They can smell a fake from a mile away. They know whether or not you are being yourself and truly care about them as a human being. Check yourself before diving into a new relationship. Sometimes this means taking time to reflect on who you are about to meet with, why you love what you do, and putting together some talking point so you are prepared.

     

  3. Hit or miss. There will be moments when your personality doesn’t mesh with a potential donor. It happens. This may be a moment to step aside and introduce them to someone else that may be a better fit to spend time with them. This is a situation you will have to read and be humble enough to make that call. For the good of the mission, right?

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Unify Your Nonprofit Brand with Spanish-Speaking Marketing https://scottallencreative.com/hispanic-marketing/ https://scottallencreative.com/hispanic-marketing/#respond Wed, 03 Jul 2019 12:00:20 +0000 https://scottallencreative.com/?p=19384 The post Unify Your Nonprofit Brand with Spanish-Speaking Marketing appeared first on Scott Allen Creative.

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unify your nonprofit brand with spanish-speaking marketing

There is nothing more meaningful than speaking in one’s own heart language.

Our heart language is the initial words we hear our parents speak. It’s how we first hear, “I love you.” It’s the language we dream in. We best express our deepest feelings and emotions in our heart language.

Scott Allen Creative can now deliver the heart of your mission to those whose heart language is Spanish. Our services go beyond translating English to Spanish. We can also strategize how to market your services and engage potential new clients and donors.

Speaking your nonprofit voice in both Spanish and English shows respect to an individual’s culture and heritage. You can create positive social change that unifies a community. You also connect more people to your organization in an authentic way. You will expand your brand awareness and support as you reach new clients, community partners, and donors.

Let us know if you need help reaching your Hispanic community, heart to heart. And inspire others to join your cause!

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New Custom Sites for Nonprofits https://scottallencreative.com/grand-circus-websites/ https://scottallencreative.com/grand-circus-websites/#respond Mon, 01 Jul 2019 17:36:21 +0000 https://scottallencreative.com/?p=19398 The post New Custom Sites for Nonprofits appeared first on Scott Allen Creative.

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new custom sites for nonprofits

Most graduation parties are over for the season, but we have one last hoorah left. We are thrilled to announce that our Digital and Web Director, Marion, has recently graduated from the intensive Front-End Coding Bootcamp at Grand Circus.

Marion has worked her tail off the last six months going back to school in the evenings to learn the skills of web development. We saw the growing need for nonprofits to have high-quality websites that sometimes cannot be achieved through basic templates. Functions like seamless donation platforms, mobile customization, and responsive design will be included in the conversation, and strategy of the websites we design for our nonprofit clients.

The Front-End Coding Bootcamp teaches a small group of talented students a whole host of programming languages and skills, including:

  • HTML5
  • CSS3
  • JavaScript
  • jQuery
  • AngularJS
  • Node.js & Express
  • PostgreSQL
  • And more

If you’re not sure what some of these are, that’s okay! Technology is ever-changing and we are proud of Marion for taking the initiative to be at the front-end (pun intended) of the innovation. All of these development languages mean that Scott Allen Creative will be able to offer custom digital solutions to engage more donors and mobilize the missions we are so passionate about.

Nonprofits are our jam, our bread and butter, and our passion. We strive to level the digital playing field between our for-profit friends and nonprofit clients with integrated digital solutions.

Congrats on all of your hard work, Marion! We cannot wait to see what impact these websites will have in our community!

font-family: Scott Allen Creative;

 

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How to Make Online Donations Easier for Your Donors https://scottallencreative.com/how-to-make-online-donations-easier-for-your-donors/ https://scottallencreative.com/how-to-make-online-donations-easier-for-your-donors/#respond Mon, 03 Jun 2019 18:02:54 +0000 https://scottallencreative.com/?p=18988 The post How to Make Online Donations Easier for Your Donors appeared first on Scott Allen Creative.

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how to make online donations easier for your donors

 

How quickly can your donors make a gift on your website? 

Don’t scare away donors with a lengthy online donation process. Make it easy. Make it an experience. Here are a few main checkpoints before we get into a schpeel about our favorite online donation platform (#notsponsored).

  1. Is your donation page mobile-friendly? 40% of website traffic for nonprofits came from mobile users (Charity Navigator).
  2. Are donors taken away from your website to another site to make a donation? Don’t let that happen!
  3. Is your donation form or link buried by text? Make it obvious.

Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Small improvements to the online experience can make a big difference in donations.” – (Network for Good).

After testing different platforms, we have found our favorite – Donorbox. Donorbox is a powerful and effective donation form. It’s super simple and easy to set up. What we love most is that you can embed the form directly in your site, so your donors never have to leave your site. Oh yeah, and it’s free (if you collect less than $1,000 in a month – see more about pricing here).

 

Features We Love

Fast Checkout

Apple Pay: Accept both one-time and recurring donations with Apple Pay. Find out how to accept Apple Pay donations.

Google Pay: Accept both one-time and recurring donations with Google Pay. Find out how to accept Google Pay donations.

PayPal Express with One-Touch: Enjoy a faster and more reliable way to accept PayPal donations. One-Touch ensures a smooth checkout process.

Bank Payments: All U.S. based organizations can accept ACH bank transfer payments – a great payment option with very low processing fees.

Complete Customization

Make Donorbox forms your own by customizing them to blend in perfectly with your website.
Customize Donation Form Colors: Donorbox donation forms can be set to match any color scheme so that it coordinates with the look and feel of your website.

Custom CSS: Use Custom CSS to make advanced edits to your donation form design. Add your code segment to the Custom CSS block and watch the magic happen.

Your Own Donation Page: Get your very own donation page for free, customized with your own logo and background – hosted on SSL-enabled servers.

New-Look Donation Page: Choose either standard donation form layout or try out new-look donation pages. You can check them out here.

Increase Donations

Let Donorbox donation platform help you maximize your efforts and collect more donations.
Monthly, Annual, Weekly Recurring Donations: It takes only 1-click to set up a recurring donation. No extra registration screens or info is required.

Donors Cover Fees: Give donors the option to cover the processing fee on their donations. The fee will be added on, so only one donation is processed.

Company Gift Matching: Donors can encourage their employers to match the donation they made, thanks to the Double the Donation integration.

Company Donations: Get other organizations and businesses to donate to your campaign. Donorbox forms support company donations.

Multi-Currency Support: Accept donations from anyone, no matter where they are in the world. Donorbox supports over 20 popular currencies.

Donor Management

Manage your donors and their donations efficiently, with absolutely no hassle.
Donor Profile: Every recurring donor is automatically allocated a Donor Profile, complete with login details and a password. Donors can edit their own recurring donation plans.

Ask Donors Custom Questions: Add up to 10 custom questions to learn more about your donors. Responses can take the form of text, radio buttons, check boxes and drop-down options.

Make Notes About Donations: Add quick Internal Notes to each donor and donation. These notes help you manage your records with a more personal touch.

Collect Address, Phone, Employment: Gather your donors’ contact info easily. Set this info as optional, or compulsory when required (like a political fundraiser).

Safety and Security

Keep your donors and donations protected with Donorbox’s powerful security measures.

Fraud Detection: Uses Radar and anti-fraud wizardry to protect your campaign form against fraud. See our blog for more info on our anti-fraud measures.

SSL / TLS Encryption: All Donorbox donation forms are protected by SSL/TLS Encryption technology. The entire checkout process is exceptionally secure.

Tokenization of Financial Data: Donorbox doesn’t store any card information. All card and bank account data is tokenized before charging.

Check out some of the sites where we have used Donorbox (and if you feel so inclined, make an online donation):

 

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Print Process Timeline https://scottallencreative.com/print-process-timeline/ https://scottallencreative.com/print-process-timeline/#respond Tue, 28 May 2019 13:51:14 +0000 https://scottallencreative.com/?p=19249 The post Print Process Timeline appeared first on Scott Allen Creative.

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print process timeline

A designer’s job includes many facets. One of those facets is communicating with printers to make sure the print process goes smoothly. There are many things to communicate to the printer about from the beginning of the project to the end. Here are a few items you may want to talk about:

Deadlines

If there is a hard deadline for a project, let’s say an invitation to an event, make sure you ask the printer when they need to receive those files in order to mail out the invitations on time. A good general rule to live by is to give the printer two weeks to print from the time they receive the packaged file. This gives you enough time to make any adjustments to the files, receive proofs, allows the printer enough time to prepare the files for print and mailing/delivery.

Cost

Get a quote from the printer at the beginning of the project and ask for a few different quantities so you can compare prices. Remember, the more you order the cheaper it will be per piece. And don’t wait until the file is approved to get RFQs. Requesting them ahead of time will prevent the printing from being delayed. It doesn’t hurt to get quotes from numerous printers to ensure you’re getting the best price possible.

Size

If you have a unique size in mind for the print collateral make sure you talk to the sales rep from the printer ahead of time. Sometimes the crazy ideas we have may end up costing us thousands more. The sales rep is paid to know what will cost less, but still have the same impact. It may be something as simple as trimming the width by a half inch.

Proofs

Allow yourself time to get a hard-copy proof in addition to a digital proof- especially if it’s the first time working with a printer. Seeing and touching things with your own eyes and hands is a much better way to make an informed decision than just seeing it on a screen. The hard copy proof should be delivered to you on the paper you ordered. You will be able to see what that paper looks like and what the ink looks like on the paper. Paper and ink come out looking differently depending on the kind of paper and ink used and can really make or break your project. Also, don’t judge the color of your project based on a digital proof. Color on screens appears differently than color on paper.

 

If you are not happy with the current printing company you work with or if you are looking to find one, we highly suggest touring a couple of facilities and asking all kinds of questions. Each printer has its own specialty whether it’s color or mailing services or displays so think about what is most important to you.

Let us know if you have any questions regarding the printing process. Happy printing!

 

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Canva for Nonprofits https://scottallencreative.com/canva-for-nonprofits/ https://scottallencreative.com/canva-for-nonprofits/#comments Fri, 19 Apr 2019 14:45:28 +0000 https://scottallencreative.com/?p=18987 The post Canva for Nonprofits appeared first on Scott Allen Creative.

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canva for nonprofits

Did you know nonprofits can use the premium features of Canva for FREE?

The Nonprofit status gives you access to Canva for Work’s premium features for up to 10 people (including you) in your organization for free.

What is included?

  • Magic Resize (our personal favorite – this tool easily resizes your design with one click)
  • Team Folders
  • Transparent Background
  • GIF/Movie Animator
  • Custom Brand-kit
  • Millions of premium stock photos and icons
  • Thousands of premium templates

If you’re not already taking advantage of this, stop what you are doing and sign up now.

Applying is pretty simple.

Check if you are eligible.

Read the eligibility requirements to see if your organization qualifies for Canva’s Nonprofit Program.

Submit application form.

Fill out and submit the application form below with all necessary information and the required documentation that verifies your organization’s eligibility.

Wait for feedback.

Canva will review the application and reach out via the email provided in the form with feedback and status of the application.

Enjoy Canva for Work, free!

Eligible nonprofit organizations are approved and granted nonprofit status that will let you utilize Canva for Work features free for up to 10 members.

By the way, to apply for a Canva nonprofit account you need to have an existing Canva account.

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How to Launch Your New Brand https://scottallencreative.com/how-to-launch-your-new-brand/ https://scottallencreative.com/how-to-launch-your-new-brand/#respond Fri, 19 Apr 2019 14:44:45 +0000 https://scottallencreative.com/?p=19045 The post How to Launch Your New Brand appeared first on Scott Allen Creative.

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how to launch your new brand

Why is a brand launch important?

A wise man once said that “by failing to prepare, you are preparing to fail.” There are many small, moving parts that must be accounted for in planning your brand launch. A well-planned brand launch enables you to re-engage with existing donors, attract new ones, and significantly boost your mission. A poorly planned launch creates confusion and stakeholder backlash.

1. Finalize All Touch Points Before Your Brand Launch

Depending on the scope of your rebrand, make sure all required elements included in the launch are finalized. This can include:

  • Logo
  • Website
  • Business Card
  • Letterhead and Envelope
  • Brand Standards Guide 

Keep in mind, this does not mean these elements are launched. It’s just a checklist to make sure all elements are ready at the same time.

2. Identify Key Stakeholders to Preview the Brand

For large organizations, this list will likely include the executive leadership, the board, and major donors. Plan a pre-launch for this list of stakeholders. This can be a mailed letter announcing the new brand, a brand-launch event, or any other means to make sure these stakeholders are personally informed of the new brand. Sell your new brand instead of just presenting it. Stakeholders will like to be clued in on the reasoning behind colors, typefaces, and other decisions. Make it part of your brand narrative and advancing your mission.

3. Launch the Brand Internally

Once the brand has been announced to your key stakeholders, launch the brand internally to your entire staff. This can be done in the same means as above, with a letter or even a brand-launch event. Whatever the method, make sure it is also a personal introduction to the brand (and try to avoid mass emails). The purpose is to make sure all of your staff become brand ambassadors. Explain the reasoning for colors, type, and other decisions and how it fits into the brand narrative and your mission. Do not allow staff to use this new brand prematurely on email signatures or social media posts yet. You should have a set date to switch everything over at once. 

4. Unveil the Brand Publicly

Your launch date has arrived and it’s time to make the brand public! This can be done in multiple ways:

  • Social Media Blasts
  • Press Release
  • Email Blasts and Email Signatures
  • A Public Event
  • Billboards 

Simultaneously, your team should be working to remove all outdated branding. Reaching out to vendors to give them updated logos, replacing all flyers, posters, templates, etc. with the new brand. This process may take time, but the quicker it is done, the less confusion there will be for donors and clients.

5. Stay the Course

Make sure every staff member has access to the new brand standards guide. When new material is made by a staff member, it must not stray from the new brand’s colors, typefaces, and tone. Consistency is key! Have a strategy to address client and donor feedback on the brand and answer any questions they may have. Don’t take your foot off the gas. This new brand will carry excitement for your mission for years to come. Capitalize on this with marketing campaigns, social media blasts, appeals, and other material. 

Conclusion

Too often, companies are in a rush to unveil their new incarnation to the world—or are simply out of energy to do it right. By making your launch part of a larger story, planning your launch well in advance, and making sure that your brand is aligned internally and externally, you’ll be certain to get the maximum impact out of the all of the rebranding efforts!

 

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