03 Jun How to Make Online Donations Easier for Your Donors
How quickly can your donors make a gift on your website?
Don’t scare away donors with a lengthy online donation process. Make it easy. Make it an experience. Here are a few main checkpoints before we get into a schpeel about our favorite online donation platform (#notsponsored).
Is your donation page mobile-friendly? 40% of website traffic for nonprofits came from mobile users (Charity Navigator).
Are donors taken away from your website to another site to make a donation? Don't let that happen!
Is your donation form or link buried by text? Make it obvious.
“Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels. Small improvements to the online experience can make a big difference in donations.” – (Network for Good).
After testing different platforms, we have found our favorite – Donorbox. Donorbox is a powerful and effective donation form. It’s super simple and easy to set up. What we love most is that you can embed the form directly in your site, so your donors never have to leave your site. Oh yeah, and it’s free (if you collect less than $1,000 in a month – see more about pricing here).
Features We Love
Apple Pay: Accept both one-time and recurring donations with Apple Pay. Find out how to accept Apple Pay donations.
Google Pay: Accept both one-time and recurring donations with Google Pay. Find out how to accept Google Pay donations.
PayPal Express with One-Touch: Enjoy a faster and more reliable way to accept PayPal donations. One-Touch ensures a smooth checkout process.
Bank Payments: All U.S. based organizations can accept ACH bank transfer payments – a great payment option with very low processing fees.
Customize Donation Form Colors: Donorbox donation forms can be set to match any color scheme so that it coordinates with the look and feel of your website.
Custom CSS: Use Custom CSS to make advanced edits to your donation form design. Add your code segment to the Custom CSS block and watch the magic happen.
Your Own Donation Page: Get your very own donation page for free, customized with your own logo and background – hosted on SSL-enabled servers.
New-Look Donation Page: Choose either standard donation form layout or try out new-look donation pages. You can check them out here.
Monthly, Annual, Weekly Recurring Donations: It takes only 1-click to set up a recurring donation. No extra registration screens or info is required.
Donors Cover Fees: Give donors the option to cover the processing fee on their donations. The fee will be added on, so only one donation is processed.
Company Gift Matching: Donors can encourage their employers to match the donation they made, thanks to the Double the Donation integration.
Company Donations: Get other organizations and businesses to donate to your campaign. Donorbox forms support company donations.
Multi-Currency Support: Accept donations from anyone, no matter where they are in the world. Donorbox supports over 20 popular currencies.
Donor Profile: Every recurring donor is automatically allocated a Donor Profile, complete with login details and a password. Donors can edit their own recurring donation plans.
Ask Donors Custom Questions: Add up to 10 custom questions to learn more about your donors. Responses can take the form of text, radio buttons, check boxes and drop-down options.
Make Notes About Donations: Add quick Internal Notes to each donor and donation. These notes help you manage your records with a more personal touch.
Collect Address, Phone, Employment: Gather your donors’ contact info easily. Set this info as optional, or compulsory when required (like a political fundraiser).
Safety and Security
Keep your donors and donations protected with Donorbox’s powerful security measures.
Fraud Detection: Uses Radar and anti-fraud wizardry to protect your campaign form against fraud. See our blog for more info on our anti-fraud measures.
SSL / TLS Encryption: All Donorbox donation forms are protected by SSL/TLS Encryption technology. The entire checkout process is exceptionally secure.
Tokenization of Financial Data: Donorbox doesn’t store any card information. All card and bank account data is tokenized before charging.