association for the blind & visually impaired

Helping those with low vision or blindness thrive in a sighted world.

ABVI’s messages were informative, but lacked the heart of what they do. “I lost my sight, not my vision” was inspired by clients who resolve not to let blindness steal their vision for life. It communicates the passion behind ABVI’s work.

This identity engages audiences through black and white, high contrast visuals that are compliant for visually-impaired readers.