Through our research, we found that Lions Camp Tatiyee stood out from competing camps in many ways, but still lacked overall brand recognition and personality. Words that came up again and again in interviews with staff, campers, and families were joy, magic, happiness, freedom, and welcoming. We took these insights to create a brand that embodied these values.
Our rebranding has been like a rebirth for our organization. Scott Allen took the time to really know us and to understand not only what we do, but how we feel about what we do. They truly listened to us, matched our passion and became a part of our team.”
Pam Swanson, Executive Director of Lions Camp Tatiyee