Times were changing. New leadership brought a new vision. This new vision amplified Habitat’s building approach. This new approach required more funding.
The meaning behind the capital campaign is multi-faceted. It educated donors on Habitat’s approach to revitalize neighborhood blocks. And it put building blocks in place for Habitat’s future by energizing stakeholders around their mission.
Local business leaders in Grand Rapids have been impressed with the quality marketing materials Scott Allen Creative developed for Habitat Kent to effectively tell the story of the Building Blocks Campaign. In less than 10 minutes, audiences have been able to move from educational awareness to a call to action. From May 2014 to Jan 2015, Habitat Kent grew its total number of businesses supporting Building Blocks by 33%, from 60 to 90 total businesses. Habitat Kent couldn’t help facilitate this critical work for businesses without Scott Allen Creative.”
– Jon Hankinsssion