What does a new start look like? For some, it’s a safe home or food on the table. For others, it’s a healthy child, good job, or financial stability. Families and individuals facing difficult challenges turn to A New Leaf for the compassion, community resources, and certified care they need for a fresh start.
A New Leaf was challenged with how to express their brand. The diversity of services made it difficult for stakeholders to explain who they are and what they do. The common idea in our research was that every person is worthy of a second chance. Now A New Leaf reflects the belief that every person deserves an opportunity for a fresh start and hope for tomorrow.