For over 125 years, Aquinas College has been inspiring students to transform the world through a liberal arts education infused with the Catholic Dominican values of prayer, study, service and community. That’s the AQ difference.
In our work with AQ, we strive to honor the school’s heritage while making it feel personal, look relevant and align with the renewed identity of the college.
Our goal was to develop an awareness campaign that was true to the heart of Aquinas students. AQ’s administrators had a lot of ideas about what students liked about Aquinas, but we knew the most accurate testaments would come directly from the students themselves.
We interviewed over 90 Aquinas students and asked two questions: “What attracted you to Aquinas?” and “Now that you’re an Aquinas student, would do you appreciate about AQ?” The major themes that came out were relationships, the small campus size and its home-like atmosphere.
To emphasize this, we developed a personable outdoor campaign showing actual students with quotes about why they love AQ.