Aquinas College

About This Project

Our goal was to develop an awareness campaign that was true to the heart of Aquinas students. AQ’s administrators had a lot of ideas about what students liked about Aquinas, but we knew the most accurate testaments would come directly from the students themselves.


We interviewed over 90 Aquinas students and asked two questions: “What attracted you to Aquinas?” and “Now that you’re an Aquinas student, would do you appreciate about AQ?” The major themes that came out were relationships, the small campus size and its home-like atmosphere.


To emphasize this, we developed a personable outdoor campaign showing actual students with quotes about why they love AQ.