Association for the Blind & Visually Impaired

Category
Copywriting, Identity, Print
About This Project

Losing your sight is a challenge we hold dear to our hearts, having a parent who is blind. We’ve seen firsthand how ABVI’s education, tools, and support increases independence for those who are blind and visually impaired.

ABVI’s messages were informative but lacked the heart of what they do. The brand promise “I lost my sight, not my vision” communicates the passion behind their work. This message engages audiences through black and white, high contrast visuals that are compliant for visually-impaired readers.