Family Promise of Grand Rapids

About This Project

Family Promise of Grand Rapids partners with families facing a housing crisis. Through temporary and permanent housing, case management and mentoring, parents begin to create a more stable life for their children.

Through research, we realized Family Promise of GR lacked awareness and that many people have negative feelings about homelessness. Family Promise of GR overcame this with a new identity reflecting the voice and imagery of children. Audiences became engaged, understood their mission and wanted to help children who weren’t responsible for their housing crisis.


“When we finished the capital campaign, not only had we far exceeded our financial goals, we doubled our volunteer base and our donor base exploded.”

-Cheryl Schuch, Executive Director of Family Promise of Grand Rapids