Lions Camp Tatiyee

About This Project

Lions Camp Tatiyee works to enrich the lives of individuals with special needs by providing a life-changing summer camp experience that promotes emotional health, independence, self-esteem, and confidence, entirely free-of-charge.


Through our research, we found that Lions Camp Tatiyee stood out from their competing camps in many ways, but still lacked overall brand recognition and personality. Words that came up again and again in interviews with staff, campers, and families were joy, magic, happiness, freedom, and welcoming. We took these insights to create a brand that embodied these values.