Phoenix Day

About This Project

Phoenix Day is a program of A New Leaf in Arizona. Their mission is to provide children and families a foundation for lifelong learning and healthy living. Phoenix Day is an innovative and progressive leader in early childhood education and in supporting the comprehensive well being of the children and families we serve.


Phoenix Day needed a rebrand to reflect their mission and target audience. After researching early childhood education programs in the state and nationwide, we came up with a brand that would be unique to the industry but still be attractive to their target audience.