A Laundromat owner was inspired to invent a solution for his corporate clients frustrated by the theft and time management associated with towel service. Towel Tracker reports towel inventory, usage and theft to help fitness clubs, universities and hotels save money on towel service.
This startup company needed a fresh and innovative identity. We worked with them to develop a unified brand from the ground up. The collateral presented the end-benefit in simplified terms to capture the buyer’s attention and solidify sales.