Our Creative Process

Starts with you

We Listen

We take a holistic approach to creating integrated marketing plans for each client.

While we produce many deliverables for print, digital and broadcast, we also think “big picture”. We consider everything from promotional materials to customer service to operational procedures as we develop strategies to accomplish your goals.

“Listening is a magnetic and strange thing, a creative force. The friends who listen to us are the ones we move toward. When we are listened to, it creates us, makes us unfold and expand.”

 

-Karl A. Menniger

You Inspire

Essentially, your passion becomes our inspiration.

The foundation of this is research. We listen to what people are saying about your organization – the good and the bad – to gain vital communication insights. We immerse ourselves in interviews with your key audiences to learn more about your organization and target markets. We perform secondary research to learn about your competition and best practices within the industry. This allows us to know our clients on a deeper level, assess vital communication issues, hear stories and become impassioned by your cause.

Transform your dreams into realities

“To be inspired is great, but to inspire is an honor.”

 

Stacey T. Hunt

We Create

We develop compelling communications that are creative, memorable and meaningful.

This research allows us to learn what opportunities, strategies and messages are necessary for a campaign to effectively engage target audiences. By simply listening to what people are saying about your organization, we learn how to express your voice, personality and heart. Through copywriting and visual design we define the mission and impact your organization has on the community. The result is communications that help your organization achieve its goals for increased sustainability and growth.

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.”

 

— Edward de Bono