“Why are you reading a book about boxing?” My husband asked. He was hoping that I was trying to expand my knowledge of a sport he loves, but alas, I was diving deeper into a passion of my own, social media marketing.
Our niche has become the nonprofit world in the last few years. We are a marketing agency, yes, but we are much more than that to our clients. We have become consultants or counselors almost, especially when it comes to donor engagement.
My Creative Director, Nicole, and I had a very interesting chat today about what it takes to get hired at a marketing or creative agency. The discussion came up because Nicole is reviewing senior portfolios this week. These seniors are aspiring to get jobs in creative advertising this spring.