usps promotions: save money doing what you’re already doing

 

Here’s the deal. We recently learned some cost-saving mailing promotions from our friends at KCI Communications and we wanted to share the savings with you!

USPS knows how effective mailed pieces can be (as do we) and they’re on a mission to prove it. Through the end of 2019, USPS is offering some mailing promotions for some of the things you are probably already doing. It’s the perfect time to take advantage of the savings!

Here’s a breakdown of what’s being offered:

mobile shopping promotion

Registration period: June 15 – December 31, 2019

Promotion period: August 1 – December 31, 2019

Savings: Upfront 2% postage discount

What it is: The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping (or donation) experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

Note: Charitable giving qualifies as a mobile shopping experience.

How you might use it: Add a QR code to your mailing that directs the reader to your donate page.

tacticle, sensory, and interactive mailpiece engagement

Registration period: May 15 – December 31, 2019

Promotion period: July 1 – December 31, 2019

Savings: Upfront 2% postage discount

What it is: Mailings that use specialty inks (spot gloss), sensory elements (scratch and sniff), textured papers (soft touch), or special folds or other dimensional elements that are interactive may be eligible.

Note: If you’re already using something like spot gloss on a piece, then this may be a reasonable choice for your organization. If that wasn’t factored into your budget, you’ll want to perform a cost-benefit analysis.

How you might use it: If you’re mailing something a little fancier than you typically send out – like a gala invitation – than this may be a great fit for your nonprofit.

informed delivery

Registration period: July 15 – November 30, 2019

Promotion period: September 1 – November 30, 2019

Savings: Upfront 2% postage discount

What it is: A mailing that incorporates an informed delivery campaign. Those who used informed delivery receive an email with an image of their delivered mailpieces. This image would complement with the mailing campaign.

Note: Even if households don’t use informed delivery, your organization still receives the benefit.

How you might use it: Provide a promo code for early bird event registration. 

personalized color transpromo

Registration period: May 15 – December 31, 2019

Promotion period: July 31 – December 31, 2019

Savings: Upfront 2% postage discount

What it is: Mailpieces that use dynamic/variable color print for personalized transpromotional marketing messages on bills and statements. See USPS’s example here.

Note: This is for first class postage only.

How you might use it: In a financial statement, you may highlight the financial impact they made the previous year. 

what you need to do

We already know what you’re thinking. How do I register? For anything you need to know, you can probably find your answer here.

After you register, you just need to tell whatever printer you are working with that you are using this promotion in order to take advantage of the credit.

To be safe, plan on an extra three days at the printer since these take a little more testing to ensure everything works properly.

And just because we know you’re thinking it (we were too), no, you cannot stack the promos. But one is better than none!  

Hope you find this as helpful as we did!