Scott Allen CreatiVLOG Ep 14 | Expert Research: A Case Study

Learn from the experts.

In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with current trends and societal attitudes. 

Why is it important to study experts? Because they offer insights that can refine our mission and enhance our impact, plus avoid any shortcomings. 

Case Study: Literacy Center of West Michigan

To illustrate the value of expert insights, let’s consider the example of a nonprofit called, Literacy Center of West Michigan, that we did some branding for. Market research in this context involved examining the perspectives of psychology experts to better understand the challenges and needs of those affected by illiteracy.

Experts have highlighted a barrier associated with illiteracy that goes beyond the practical – like filling out a job application or reading a medical form.

It was about social isolation.

Psychological experts explain that illiteracy can lead to significant social isolation. Individuals who cannot read or write often withdraw from social interactions out of fear of embarrassment or judgment, essentially “being found out.”

Research from these experts shows that illiteracy significantly affects emotional well-being. The fear of exposure and the resulting social withdrawal can lead to feelings of depression and loneliness. 

Understanding these emotional impacts led us to establish the lead brand statement – More Than Words.

This brand messaging reflects a deep understanding of the expert insights, emphasizing the importance of addressing not just the practical aspect of illiteracy, but also the emotional. It was not just about teaching a skill, it was focusing on the well-being of the whole person learning that skill to get to a much greater outcome.

By studying what experts say, organizations can do three things:

  • Identify Misconceptions: Uncover and address any societal misperceptions about your cause, allowing for more targeted and effective advocacy.

  • Stay Informed: Keep up-to-date with the latest research and trends, ensuring that their approach remains relevant and impactful.

  • Enhance Strategies: Refine and improve service offerings, making them more responsive to the needs of your target audience.

A more informed decision can create more meaningful change.

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