a new leaf

Transforming lives in Greater Phoenix through housing, health, and community services.

A New Leaf was ready for a new look. They were also challenged with how to express their brand. Their diversity of services and 20+ locations made it difficult to explain who they are and what they do. Comprehensive research shaped a logo, tagline, and belief statements that capture A New Leaf's passion. The updated brand engages donors on a heart level. And staff feels unified around a cause greater than themselves.


The Scott Allen team has guided A New Leaf through marketing research that led us to a new, refreshed brand. Our mission is now more clearly communicated through donor engagement pieces both in print and online. We have a partner in Scott Allen that cares about our mission, our people and our success." - Joe Dulin, CFRE, Chief Philanthropy Officer of A New Leaf