fundraising appeals

By shifting SARRC’s approach to year-end appeals, they engaged more donors on an emotional level. All it took was a shift in messaging. Instead of explaining what SARRC does, it was shared within the context of a client story. This engaged donors on an emotional level, exceeding year-end donation goals by 20%.

When federal funding was cut, Feeding America West Michigan needed to raise $1.5 million to help purchase fresh, nourishing food for neighbors facing crisis – quickly! Through a series of integrated efforts, the Bridge the Gap campaign rallied the community and reached its $1.5 million goal in just 10 weeks.