graphic design

Family Promise wanted to help donors truly understand the impact of serving families experiencing homelessness. Through in-depth research, we discovered the most powerful shift was simple: tell the story through a child’s eyes. Bright colors, hand-drawn doodles, kid-focused photos, and headlines in a child’s voice made the mission deeply personal. Suddenly, hearts connected – and people didn’t just understand the work, they felt it.

We partnered with Feeding America West Michigan to increase brand recognition across their service area through a more unified, visible presence. From signage and vehicle wraps to donor materials and messaging, we made sure everything felt connected. We also added bold graphics featuring Michigan-grown produce to bring warmth, personality, and local pride to the brand.

John Ball Zoo wanted a brand that was fresh, flexible, and community-focused. We partnered with their team to integrate their new brand identity into habitat signage, displays, and print collateral, aligning colors, fonts, and visual elements to create a cohesive brand experience across all zoo communications.