logo design

A New Leaf was ready for a fresh look, but they faced a challenge: with a wide range of services and more than 20 locations, it wasn’t easy to showcase who they are and what they do. At its heart, A New Leaf is about helping people turn a new leaf when they need a fresh start. The updated brand connects with donors on a deeper, more personal level while giving staff something meaningful to rally around.

The joy, magic, and inclusivity of Camp Tatiyee are clear the moment you experience it, so we carried that spirit into the new brand identity. The sun reflects the light and energy camp brings to every camper. The smile captures that joy and the sense of welcome for everyone, no matter their ability. The rugged texture nods to the surrounding woods, and the custom font adds a playful feel – much like the relationships between campers and staff.

John Ball Zoo wanted a logo that feels modern, playful, and connected to the planet. The tail of the Z brings wildlife into the design in a lively way. Its intersection with the O represents the connection between wildlife and conservation around the world. The upward movement reflects the hillside the zoo sits on and the riverfront that surrounds it.