5 Ways to Get Rid of Silos in the Workplace

5 Ways to Get Rid of Silos in the Workplace

5 ways to get rid of
silos in the workplace

what are silos?

According to the Business Dictionary, the silo mentality is a mindset present in some companies when certain departments or sectors do not wish to share information with others in the same company. This type of mentality will reduce the efficiency of the overall operation, reduce morale, and may contribute to the demise of a productive company cultureRead more.

How do silos develop? Well, it starts at the top and the work culture inside your organization is created by leadership. If you see any of these things happening in your company there is a good chance silos exist:

  • When leadership doesn’t lead and employees make decisions without direction.
  • When there is no camaraderie among employees and a lack of teamwork.
  • When there is a mentality of superiority among certain employees or departments.

So, how can we break down these silos

Here are 5 ideas:

 

  1. Create common goals
    One great solution to getting everyone on the same page is to have an annual company retreat where you set goals for the year. Let the employees have a say in what the goals should be. This allows them to feel like these are their goals not someone else’s that they need to bring to fruition. When people work towards a common goal it brings them together and they become accountable to the organization.
  2. Create friendships [insert two dancing girls emoji]
    Hold a company dinner or event outside of work hours that brings employees together and gives them a chance to get to know each other outside of work. It helps to see each other on a human level. They may realize they have more in common than they thought. Even during work hours build relationships and buy lunch for everyone and eat together, or take a 15-minute break and go on a walk.  This boosts morale and often creates friendships that will boost teamwork and create a positive environment.


  3. Communicate and collaborate
    The more departments and employees communicate the better. Problems can be foreseen and duplicating work can be avoided. It’s a good idea for heads of departments to meet monthly and hold each other accountable for the goals set at the beginning of the year. There are many platforms like Slack, Trello and Google Hangouts, not to mention other project management software like Intervals or Basecamp that help people communicate during projects and in general.
  4. Evaluate and brainstorm
    Take time during the year to evaluate the company and the general attitude and culture your company has. Is it where you want it to be? Where can you improve? Send out a monthly survey using Survey Monkey and ask your employees questions like How would you rate the management style? Explain Are you happy at work? Explain. This makes them feel like you care about them and value their opinion. Bring them together to brainstorm on how to improve certain aspects of the company like processes and communication.

  5. Reward and incentivize
    If goals are achieved by certain individuals or departments reward them for it. This can be done through donuts, raises, trips, lunch, and even acknowledgment. This is a confidence booster for employees and encourages them to keep working hard. They may even work harder knowing their effort if acknowledged and appreciated.

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Why a Professional Brand is Key to Engage Donors

Why a Professional Brand is Key to Engage Donors

why a professional brand
is key to engage donors

We will be the first ones to say it… a professional brand is key to engage donors.

First, what makes a professional brand?

 

Logo: The mark that people come to recognize your business by.

Tagline: A clear and concise statement that communicates the service or good that you sell in a memorable way.

Voice and Tone: Voice is who the readers hear talking and tone is the way in which you say it. Your voice and tone could be formal and academic or conversational and funny.

Color: A Color palette can range from 1 color like Coca-cola or 10 colors. The color palette for a law firm would be different from a candy store. There is a psychology behind color so choose wisely and make sure the color you choose reflects the personality you want.

Typography: Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). Your brand fonts will usually consist of two-one for display or headline fonts and the other for body copy.

Graphic Elements: These can be patterns that add to the brand. For example, Louis Viutton has become known for their brand patterns.

 

Imagery: The images used to project your brand can have a certain style and filter to make your images distinct.

Look at the differences in Spotify and Nike:

 

Why a professional brand is key to engaging donors

 

A professional brand shows you take your mission seriously.

It shows that you have taken the time, energy and funds to invest into your brand. This shows that you care enough about your brand and that it is important enough to do so. This will make donors who see your brand take it seriously as well.

A professional brand gives the impression that it is a successful brand.

Donors want to give their money to successful brands because they know their money is going to be used well and benefit the cause. They don’t want to give to a failing mission. They might as well throw their money out of a moving car.

A professional brand shows that you know who you are.

When your tagline, tone and voice, and imagery are cohesive with clear messaging a donor has confidence that you know what you are about. A confident person (not over confident) like a confident brand is attractive.

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Should You Advertise on Snapchat?

Should You Advertise on Snapchat?

should you advertise on snapchat?

Everyone uses Facebook Ads these days (and we love them), but have you tried Snapchat? We recently wrapped up a campaign for Joining Hearts, a client’s newly rebranded program that provides counseling for women experiencing unplanned pregnancies.  Their target audience is women in Arizona within the age range of 15-30. Snapchat has almost 200 million daily users, with a majority of users being millennials (18-34 years old). Snapchat reaches 41% of all 18 to 34-year-olds in the United States…every day. Are you trying to reach millennials? Then you should consider Snapchat.

statistics from hootsuite

  • Over 60% of video ads on Snapchat are watched with the sound on. 85% of videos on Facebook are watched on mute.
  • Snapchat has the sixth highest concentration of millennial users on mobile apps at 76%.
  • On average, 25% of people open newsletters in their email inbox. But with Snapchat, for every 1,000 of your followers, 900 will watch your story. Just ask Gary Vaynerchuk.

our success with snap ads

We created a Snap Ad for Joining Hearts. Prior to their rebranding, the client did very little to promote this program. That being said, this campaign brought more brand awareness than ever before.

What is a Snap Ad? Snap Ads are vertical videos that run up to 10 seconds and are shown with Snapchat’s original Shows, curated Our Stories, media companies’ Publisher Stories and between peoples’ publicly posted Stories.

how did we set it up?

Budget: $350

Snapchat tends to be more expensive than Facebook. $350 is the minimum lifetime budget for a campaign, and $50 is the minimum daily budget.

Timeframe: November 4-10

We also scheduled the ad to run during specific times, since the majority of users would be in school. The ad was scheduled to run:

  • Monday to Friday, 12 am until 1 am, 8 am until 11 am, and 4 pm until 12 am
  • Saturday to Sunday, 12 am until 12 am

Target Audience:

  • 50+ zip codes in Arizona
  • Females
  • 15-30 years old
  • All Operating Systems, Carriers & Connection Types

You can really customize your target audience (language, household income, lifestyles, etc), but we kept it simple because we needed to reach anyone who could be pregnant.

results

  • 210,812 impressions (total number of times ad was viewed)
  • 1,428 swipe ups to their website

 

We took this as a win. Their program awareness went from 0 to 100 real quick. It looks as though the majority of views was on Sunday and Monday, with traffic slowing down throughout the week. We’re waiting for hard data to see how many phone calls or texts were generated from Snapchat, but we’ve heard the client has received quite a few so far. Stay tuned for more.

 

Here are some great resources to learn more about advertising on Snapchat:

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8 Ways to Create a Campaign that Wins Over Donors

8 Ways to Create a Campaign that Wins Over Donors

8 ways to create a campaign
that wins over donors

1. set a goal 

Set a goal that is attainable. It is always a good idea to have some of the money already fundraised before the campaign begins. That way it shows participation which is motivating for others to contribute.

2. come up with a name for the campaign

Create something catchy or something that pulls on the heartstrings. It’s helpful to have a brainstorm session with your coworkers. Start writing ideas on a whiteboard even if you’re not sold on them. Try typing keywords into your search engine to get the creative juices flowing and look up synonyms to words you like. Come up with something original and stay away from generic phrases that are overused.

 

3. create a logo for the campaign

Have your graphics team come up with something. And use it on all your promotional material. This keeps the branding consistent. If you don’t have a graphics team you can use free online software like Canva. It’s enough to treat the name of the campaign in a different font other than what you use on a day-to-day basis.

 

4. create compelling and concise messaging

Be clear what you are fundraising for and tell the donor what their money will do. You can even give them a suggested amount to give like the FB ad below:

5. come up with a hashtag

This is a great way to track your posts and others who are using the hashtag. If you are having an event ask the attendees to use it. You can re-share their photos on your page. Look how Susan G. Komen used the hashtag #unacceptable to promote their campaign.  

6. create a plan/calendar of when and where you will post

Whether the campaign is a year-long or a few weeks it is important to create a plan to know where you are going to share the posts, videos, and email so you know what kind of graphics you will need.

7. create the video or graphics that will be used for each platform

Video is a great way to tell the story of the program you are raising money for. People would rather watch than read these days. But there will still be a need for graphics and Canva is a great place to do that. They have templates in the correct sizes already created for the platforms like Twitter, Facebook, Pinterest, LinkedIn, etc.

Make sure all your graphics have consistent branding on all your platform art including the messaging.

8. execute

Start scheduling your posts. You can use tools like Hootsuite to do this for you.

 

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Writing Tips & Tools You Should Know About

Writing Tips & Tools You Should Know About

writing tips & tools
you should know about

use serial commas

 Who knew that one little comma could cause such a debate? A serial comma is a comma that comes before the conjunction in a list.

Example: We love glazed donuts, chocolate frosted donuts, and cinnamon rolls.

Serial commas give clarity. Lists without a serial comma can sometimes be confusing and leave a reader questioning how the items are related.

Example: Alex won awards for her cookie recipes: peanut butter, chocolate chip and oatmeal and cranberry.

Did Alex win an award for chocolate chip and oatmeal cookies or oatmeal and cranberry cookies?

A serial comma answers the question. Alex won awards for cookie recipes: peanut butter, chocolate chip, and oatmeal and cranberry.

print your document

 A printed document looks different than what you see on the screen. It is much easier to spot that extra space or misused comma on paper. Always print your document and read it before calling it complete.

grammarly

Grammarly is a free app that you can use to check your writing. You can download the application to your internet browser and it will automatically check your spelling and grammar in emails. You can also use their website to grammar check Microsoft Word documents. Check it out.

 

find a human proofreader

Apps and websites are great, but you still need human eyes. Ask a friend or coworker to review your writing for proofreading errors, content clarity, and flow.

 

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