4 ways to make your fundraising more adaptable

With summer approaching and COVID-19 restrictions loosening, it appears that things are slowly returning to “normal,” but what does that mean exactly? If this past year has taught us anything, it’s to expect the unexpected. As we all adjust to the new normal it’s important to remember that adaptable fundraising efforts can serve as a […]

targeting generation z as they enter the nonprofit world

Reaching 82 billion members, Generation Z is on its way to becoming the largest consumer generation out there. Gen Z includes those born from 1996 to today, with the oldest Gen Zers turning 25 this year. As these members near the golden age to become regular donors, it opens up a door of opportunity for nonprofit organizations. What […]

what breed of dog is your brand?

Curious? Read the questions below and pick the number that represents your answer the closest. Keep track of your answers until the end to figure out your dog breed. 1. is your appearance important? Duh. Have you seen us?! Looks are definitely important, but not always the top priority. Pass the brush, this brand needs […]

what you need to know about planned giving

Planned giving is something most nonprofits have, but don’t put as much effort into growing it as they should. Why? It seems like a very complicated and daunting task. Nonprofit employees are already wearing a million hats and certain priorities inevitably get pushed further and further down the to-do list. Setting up a planned giving […]

6 things to consider before picking your font

Fonts are scary, we get it. It seems like there are a million options, so how on earth are you supposed to pick the one for your brand? Before you get overwhelmed and settle for Helvetica, let’s unpack what exactly is in a font.  Sidenote: typface refers to a family of fonts, such as Helvetica. […]

4 ways to keep it personal during COVID-19

Let’s face it. You’re struggling to keep that personal connection with your donors. How can we inspire donors to give when everyone is still being affected by this pandemic? Now is the time to wrangle up your most innovative, problem solving, mission-minded colleagues and make a plan. Here are four ways to strengthen donor relationships […]

make brand standards your standards

Ever wonder what sets a thriving nonprofit organization apart from its competition? Ever wonder what sets a thriving nonprofit organization apart from its competition? We know that in order to be taken seriously in the nonprofit world, your brand must be consistent and cohesive with its brand standards.  Well, what makes a brand, a brand? […]

unify with your why

Does it feel like you’re saying the same thing time and time again, but the message isn’t getting through? And we’re not talking about those you work with (we’re not gonna get into that) – we are talking about your donors. unify the message The thing is, you may be communicating the same message consistently, […]

coronavirus + nonprofits

This is a strange and confusing time in the world right now. The Coronavirus pandemic is influencing so many areas of our lives – including the nonprofit organizations we support. Fundraising galas are being canceled. Volunteers are being asked to stay home. Desperately needed supplies are back-ordered. In a time when we all need to […]

cut the crap: what’s the best way to do an appeal?

Here in the nonprofit world, spring appeals are about to flood our inboxes, our mailboxes, and our wallet-boxes. Over the years, we have been privy to many strategies on how to get the most impact with your appeal, and it seems everyone has different theories on what strategy works the best. We cut the crap, […]