interns for impact

interns for impact

interns for impact

 

Michael Karanja
Market Research Intern

Tell us a little about yourself. 

My hometown is Kijabe, Kenya. I was born there and then lived in the United States from 9 months old to 10 years old. My family moved back to Kenya as missionaries and have been working there ever since. I am currently in my final year at Kuyper College. My passions include watching any and all professional sports, singing and leading worship, keeping up with DC and Marvel comics, movies and TV, and consuming unhealthy amounts of coffee on a regular basis.

What’s next after graduation?

Following a year of work in the United States, I would consider returning home to Kenya and using my knowledge and skills to work in the rapidly growing Kenyan business sector. Marketing is such a broad field and there is so much that interests me. I seek to interact with varying clients and industries, finding the best ways to help organizations project their vision to those they serve in the most effective way possible. In marketing, there are opportunities to conduct research and analysis, and interact with people on a personal level. This dynamic is what I love most about the field and I look forward to exploring both of these avenues as I move forward in my work. 

What’s the biggest takeaway from your internship?

Scott Allen Creative has provided me with an opportunity to gain practical experience, learn about different nonprofits, and understand more about how to care for organizations that care about people. I have learned so much about the realm of nonprofit work and the vitality of marketing for these organizations.

Thank you, Michael, for joining our team this Fall You brought knowledge and growth to our business and you will be missed. We see your potential, and know others will too! 

Elizabeth Okma
Video Production Intern

What inspired you to pursue video?

I grew up in the good old country town of Hamilton, MI. I joined the set crew for my high school’s theater because I got addicted to the rush of seeing a character come to life. It wasn’t until I took a film class that I discovered that I could funnel my inner storyteller into something for others. For the first time, I knew what I wanted to do with my life, or as much as a high schooler could say. I’ve become the weirdo, geeky storyteller that I am today. 

What’s next after graduation?

As a college student, you’re expected to have a solid answer. Some do. I used to. Then two minors and an eye-opening three years later, I’m left exploring, abandoning the detailed path of what I thought I wanted. Right now my goal is to tell stories: mine and others. I want to make people feel raw emotion and connect with each other even if they’re not physically in the same room. I want my life’s work to be whatever God calls me for, even if I hate not knowing what it is.

What’s the biggest takeaway from your internship?

Scott Allen Creative helped me by simply opening a door. I’d been working at a church for over five years. It was a wonderful time, but it was all I knew. I could edit a video announcement and testimony like no other, and run a service like a commander going to war. Outside of that, I was lost and curious. I knew how to work within an agency. Scott Allen has allowed me to explore a different career option while still doing what I love. I still get to tell stories just in a different way. They showed me that a lot of what I already knew transfers over and I’m not as clueless as I think. I get to learn a little more about what this awesome city has to offer and work with some pretty great people. There’s not a chance that I would have gotten otherwise and I’m grateful for it.

 

Thank you, Elizabeth, for bringing stories to life this Fall! You brought great ideas and spirit to our business and you will be missed. We hope you succeed in your career and take the skills you have learned here at Scott Allen Creative to your future endeavors. 

read more blogs

2019 List of Resources for Nonprofits

2019 List of Resources for Nonprofits

2019 list of resources for nonprofits

 

We get it. You’re busy and you have a big job to do – saving the world and all. We wanted to help, so we compiled a list of our favorite online tools that are either free or affordable for nonprofits. Take a look and let us know what you think.

Design

Canva: We’ve talked about Canva a lot, and we actually already wrote a blog on how to get your free Canva account here.

Public Relations & Media

HARO (Help a Reporter Out): HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. Subscribe to their free email list here.

Google Alerts: Google Alerts allows you to set email alerts to keep tabs on who is mentioning your nonprofit for free. Try it out here.

Online Donations

DonorBox: Donorbox is another Scott Allen favorite. We’re all about keeping online donations simple and Donorbox does this at an affordable cost. Read our blog about why we love using Donorbox.

Online Forms & Surveys

Typeform: Create interative and engaging forms with TypeForm. This online tool makes any old form look fun to complete. Ask for a nonprofit discount here, or try it for free.

SurveyMonkey: SurveyMonkey is pretty well-known free, online survey tool. But did you know they have nonprofit discounts beyond the free version?

Website Analytics

Google Analytics: Another given for some, but in case web isn’t your world, take a look into Google Analytics to track your website traffic for free. For example, it’s helpful to know which pages your donors are visiting before making an online donation. This is something you can track with Google Analytics.

Social Media

Hootsuite: Hootsuite allows you to schedule social media posts ahead of time, and it’s a lifesaver. Apply for the nonprofit discount here, or use their free version.

Email

Honestly, we use both Mail Chimp and Constant Contact for ourselves, and our clients. Both are great for different reasons. Check out their discounts:

Constant Contact

Mail Chimp

Extra Help & Organization

Adobe Acrobat: Save time proofing projects with Adobe Acrobat. With these program, you can easily make comments on pdfs that automatically import to Adobe design programs – thus saving you time and money! Ask us for a demo on how to add edits to a proof. We would love to show you. Here is a link on Adobe nonprofit discounts.

Trello: Trello is a great project management tool. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way. Plus, it’s free

Slack: Slack is great for internal communication and keeps projects moving. They also have a nonprofit discount

Grammarly: Last but not least, Grammarly…it’s our best friend – our free writing assistant. Spell check everything you write as you go. Check it out.

G Suite: Did you know that a G Suite Basic account is available for free to eligible nonprofits? You’ll get Gmail, Docs, Calendar, Drive, Hangouts Meet and more. And most importantly, all of these tools can be used together to streamline standard processes and tasks at your nonprofit to be easier and more convenient. 

Before you can use G Suite for nonprofits, you’ll need to apply for the Google for Nonprofits program, activate your account and adjust the settings for each program based on your preferences and needs.

 

read more blogs

How to Foster Relationships with Donors

How to Foster Relationships with Donors

how to foster
relationships with donors

 

Think about your own friendships and relationships that you have. How did you get there with that person? What makes the two of you close? The thing that makes my besties my besties is that joke we have about  the song Rumor Has It by Adele, late-night talks about whether gelato is better than ice cream, how to stop world hunger, and just being there after a bad day of work. Basically, it’s sharing quality time together to create those moments. 

In order to foster quality relationships with donors, follow the same recipe as you do with your closest friends: be authentic, be yourself, listen, and share.

Practical things you can do to foster a relationship with a donor:

  1. Prepare. Do some research into who you want to foster a relationship with. Ask a mutual friend some questions first so you are prepared. Looking on Facebook and other social media platforms for interests and hobbies wouldn’t hurt either. Would they have any interest in the mission of your organization? (What if they are passionate about music and not animals?) This would be great to know before meeting so you can use your time and their time well.

     

  2. Spend time with him/her. Developing a friendship/relationship takes time – even years. But they all start somewhere. Start small and invite them to have coffee. As the relationship progresses, invite them to  a concert or have them over for a barbeque to meet the family. Get to know them. These are the moments when memories and inside jokes are created. This is what friendships are made of.

     

  3. Remember important dates. Birthdays, anniversaries, the day they brought their puppy home, or the death of a loved one, are often  brought up in conversation. Take a mental note. Send a card, flowers, or whatever is appropriate according to the relationship you have. You could even send a text or make a call on those days to tell them you are thinking about them.

Tips

  1. Love of the mission. Make sure you are meeting with people for the right reasons: Love of the mission. If you truly are passionate about the mission of your nonprofit, it will show naturally. If you are struggling with the organization’s mission, perhaps you should take time to reflect on why that is and whether or not it is the right fit for you. We are all passionate about something and sometimes discovering it takes time.

     

  2. Be authentic. People are smart. They can smell a fake from a mile away. They know whether or not you are being yourself and truly care about them as a human being. Check yourself before diving into a new relationship. Sometimes this means taking time to reflect on who you are about to meet with, why you love what you do, and putting together some talking point so you are prepared.

     

  3. Hit or miss. There will be moments when your personality doesn’t mesh with a potential donor. It happens. This may be a moment to step aside and introduce them to someone else that may be a better fit to spend time with them. This is a situation you will have to read and be humble enough to make that call. For the good of the mission, right?

read more blogs

Why Humor is Just What Your Nonprofit May be Missing

Why Humor is Just What Your Nonprofit May be Missing

why humor is just what your nonprofit may be missing

Today, we ask that you take a serious moment to consider humor. In the nonprofit world, it seems every campaign holds the weight of social responsibility on its shoulders, so there can’t possibly be any room for humor. This is unfortunate because it makes us lose one of the most powerful tools to spark action: relatability.

But we get it, going to your board of directors with a campaign that seems to have more irony than vitality is a bold move. Here are some great examples of nonprofits that utilized humor to get into the hearts of their donors.

1. follow the frog video


Rainforest Alliance put together this extremely detailed hypothetical scenario of the average Joe going to the ends of the world to help save the rainforests. Rainforest Alliance hit 2 birds with one stone with this witty video: Expressed the depth of their mission and cause while also pointing out how easy it is to donate a few bucks when you compare it to trekking through the rainforest with Siri as your only guide.

 

2. bright by three print ads

Every new parent will identify with these absurd ads. Bright by Three prides itself in being the operating manual that should come with all babies. By infusing humor into these ads, parents will feel the gravity of the world lifted off the shoulders, if not the baby vomit that still sits there.

3. team rubicon’s box of awesomeness

Team Rubicon, a nonprofit that provides disaster relief, decided to sell “boxes of awesomeness” on Amazon. You could order different sizes of this non-existent box that would correspond to a different donation level. The piece that makes this campaign so successful was the public’s reviews of these awesome boxes. Earl from LA left a review saying, “I was having a beer on the from porch when I saw the neighbor’s cat climbing on the crate. She stuck her head in a knot hole in the wood, and there was a flash of light that I can only describe as pure awesomeness. Next thing I know, I’m staring at a puma.”

Sadly, the awesome got cut short when Amazon decided the box violated the terms of their seller guidelines. Team Rubicon definitely gained some lifelong donors from this campaign, though!

All in all, we know that Injecting humor into your brand is a bold move. But at the end of the day, it can pay off in hilarious amounts!

read more blogs