Passion Inspires | Where Do Donors Fit Into Your Story?

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You can be doing incredible work, but if people don’t understand the heart behind it, how will they know they want to be part of it?

In this episode of Passion Inspires, Jeff sits down with longtime friend and nonprofit leader, Joe Dulin. Together they look back on nearly 15 years of working together, and the lessons they’ve learned about fundraising, storytelling, and connecting people to a mission along the way.

Their partnership began at Paws With A Cause, where listening to donors and clients uncovered that they weren’t simply a “dog organization.” Paws With A Cause is about people’s lives; their independence, and the doors an assistance dog can open for them. That insight helped shape the You Open Doors campaign and gave donors a clearer picture of the role they played in making that possible.

Years later, Joe brought Scott Allen Creative alongside him again, at A New Leaf in Arizona, this time with a completely different request. The challenge was how to bring more than 40 programs together and tell one clear, meaningful story.

Throughout the conversation, Joe shares what decades in philanthropy have taught him about what really connects people to a cause. For anyone working in the nonprofit world, this episode is a thoughtful conversation about listening well, understanding your donors, and telling your story in a way that helps people see where they fit into it.

How do donors fit into your story?

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