Scott Allen CreatiVLOG Ep 13 | Two Ways for External Research

Look before jumping into the creative. We get it, the creative is the fun aspect of marketing. It is what’s inspiring. It’s the thing that gets noticed the most. This is what makes people react to. The power of creativity is moving. It gets the most attention. Attention = $ (donations) But, what needs to […]

Scott Allen CreatiVLOG Ep 12 | Best Market Research

Internal Research. Quantitative research is important because it provides metrics and data that is hard to refute. It measures the effectiveness of campaigns or audience size or how many people like the color fuchsia in a proposed new logo. “The people have spoken, we must give them what they want!” Surveys are the most effective […]

Scott Allen CreatiVLOG Ep 11 | Get Your Messaging Right

“How are we alike?” One of the first things we do in marketing is look at all the outward demographics – age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what […]

Scott Allen CreatiVLOG Ep 10 | Research Before Design

Creativity. It is a word that evokes a variety of thoughts.Some naturally have it, others want it.  Can anyone be creative? How can you be more creative? What is considered creative? Can it be switched on at a moment’s notice? It can be difficult to truly define it, but we can recognize the characteristics of it when we […]

Scott Allen CreatiVLOG Ep 9 | Nonprofits Greatest Needs

What is your greatest need at your nonprofit? Donor acquisition?Unified message across all departments?New name and brand for the organization?Connecting with a younger generation through social media?Trying to keep the lights on?Saying no to so many things?   Focus. We know the importance of focus in the workplace. When we eliminate distractions (the nagging pings […]

Scott Allen CreatiVLOG Ep 8 | Who Actually is Scott Allen?!

Who is Scott Allen? You may consider Scott Allen Creative to be synonymous with marketing for nonprofits. We are passionate about nonprofits! We desire to see nonprofits thrive through intentional marketing. And we want to be as passionate about your nonprofit as you are! But, despite knowing what Scott Allen Creative is about, you may […]

Scott Allen CreatiVLOG Ep 7 | Creating a Marketing Plan: Step 3

You can only do so much. We are wrapping up with the final step in creating a marketing plan, a roadmap of your organization’s objectives. Finally! We took a little detour on the way and spent some time camping out on step 2 to examine different aspects of prioritizing the needs of an organization.   […]

Scott Allen CreatiVLOG Ep 6 | Pitching to Donors

You don’t need more donors, you need that ONE donor. If you have been reading the last couple newsletters, you know we’ve been focused on how to create a marketing plan. Step 1: Scrutinize the needs Step 2: Prioritize the needs In step 2, how you prioritize can be compared to creating a home budget, […]

Scott Allen CreatiVLOG Ep 5 | Create a Marketing Plan Based on Limits

Priority. Every nonprofit marketing and development team we’ve met has felt the pressure of achieving big goals with limited resources. You might not have enough time, talent or budget. So how do you prioritize what you have to work with? It can be helpful to define three tiers when prioritizing your needs:  Tier 1 What […]

Scott Allen CreatiVLOG Ep 4 | Creating a Marketing Plan: Step 2

As we continue to discuss marketing plans, check out Step 1, in case you missed it earlier. Step 2: Prioritize You only have so much energy, time, and budget. So how do you prioritize your marketing initiatives for this year? When your resources are limited, it’s critical to create a tiered list based on what […]