Scott Allen CreatiVLOG Ep 15 | Discover The Passion
Power of Storytelling In the heart of our nonprofit work lies a profound truth: every individual has a story that transcends any hardship. It is this belief that fuels our mission and drives us to create meaningful change. As communicators and marketers for our nonprofit, we hold the responsibility of sharing these powerful narratives with […]
Scott Allen CreatiVLOG Ep 14 | Expert Research: A Case Study
Learn from the experts. In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with current trends and societal attitudes. Why is it important to study experts? Because they offer insights that can refine our mission and enhance our impact, […]
Scott Allen CreatiVLOG Ep 13 | Two Ways for External Research
Look before jumping into the creative. We get it, the creative is the fun aspect of marketing. It is what’s inspiring. It’s the thing that gets noticed the most. This is what makes people react to. The power of creativity is moving. It gets the most attention. Attention = $ (donations) But, what needs to […]
Scott Allen CreatiVLOG Ep 12 | Best Market Research
Internal Research. Quantitative research is important because it provides metrics and data that is hard to refute. It measures the effectiveness of campaigns or audience size or how many people like the color fuchsia in a proposed new logo. “The people have spoken, we must give them what they want!” Surveys are the most effective […]
Scott Allen CreatiVLOG Ep 11 | Get Your Messaging Right
“How are we alike?” One of the first things we do in marketing is look at all the outward demographics – age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what […]
Scott Allen CreatiVLOG Ep 10 | Research Before Design
Creativity. It is a word that evokes a variety of thoughts.Some naturally have it, others want it. Can anyone be creative? How can you be more creative? What is considered creative? Can it be switched on at a moment’s notice? It can be difficult to truly define it, but we can recognize the characteristics of it when we […]
Scott Allen CreatiVLOG Ep 9 | Nonprofits Greatest Needs
What is your greatest need at your nonprofit? Donor acquisition?Unified message across all departments?New name and brand for the organization?Connecting with a younger generation through social media?Trying to keep the lights on?Saying no to so many things? Focus. We know the importance of focus in the workplace. When we eliminate distractions (the nagging pings […]
Scott Allen CreatiVLOG Ep 8 | Who Actually is Scott Allen?!
Who is Scott Allen? You may consider Scott Allen Creative to be synonymous with marketing for nonprofits. We are passionate about nonprofits! We desire to see nonprofits thrive through intentional marketing. And we want to be as passionate about your nonprofit as you are! But, despite knowing what Scott Allen Creative is about, you may […]
Scott Allen CreatiVLOG Ep 7 | Creating a Marketing Plan: Step 3
You can only do so much. We are wrapping up with the final step in creating a marketing plan, a roadmap of your organization’s objectives. Finally! We took a little detour on the way and spent some time camping out on step 2 to examine different aspects of prioritizing the needs of an organization. […]
Scott Allen CreatiVLOG Ep 6 | Pitching to Donors
You don’t need more donors, you need that ONE donor. If you have been reading the last couple newsletters, you know we’ve been focused on how to create a marketing plan. Step 1: Scrutinize the needs Step 2: Prioritize the needs In step 2, how you prioritize can be compared to creating a home budget, […]
