Scott Allen CreatiVLOG Ep 19 | Stein on Writing Book Review
Show. Don’t Tell. Writing is the bridge to people’s hearts. Imagine this: A supporter receives your latest email. Instead of reading “We’ve helped thousands of individuals this year,” they encounter Maria’s story—a mother reunited with her children after years apart, holding back tears as she steps into her new apartment. They don’t just read your […]
Scott Allen CreatiVLOG Ep 18 | Two Approaches to Naming an Organization
Considering a rebrand to your organization? When it comes to naming or renaming your organization, it’s easy to feel the weight of the decision. A name is often the first impression, a lasting one that will shape how people view your brand. Whether you’re starting fresh or considering a rebrand, two primary approaches can help […]
Scott Allen CreatiVLOG Ep 17 | Rebrand: Imprints of Honor
Are you settling for good when great is within reach? In marketing, it’s easy to stop when things are “good enough.” You’ve got a solid strategy, some positive results, and got the job done—everything seems to be working. But here’s the truth: if you’re aiming for “good,” you’re only missing out on what is possible. […]
Scott Allen CreatiVLOG Ep 16 | Three Reasons Why You Should Rebrand
Protect Your Brand’s Equity You may be thinking of rebranding your organization. Your rebranding may come in the form of a new name or an entire new visual identity. How do you know if it’s a good time to rebrand? In this episode, we share two reasons why you shouldn’t rebrand and three reasons why […]
Scott Allen CreatiVLOG Ep 15 | Discover The Passion
Power of Storytelling In the heart of our nonprofit work lies a profound truth: every individual has a story that transcends any hardship. It is this belief that fuels our mission and drives us to create meaningful change. As communicators and marketers for our nonprofit, we hold the responsibility of sharing these powerful narratives with […]
Scott Allen CreatiVLOG Ep 14 | Expert Research: A Case Study
Learn from the experts. In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with current trends and societal attitudes. Why is it important to study experts? Because they offer insights that can refine our mission and enhance our impact, […]
Scott Allen CreatiVLOG Ep 13 | Two Ways for External Research
Look before jumping into the creative. We get it, the creative is the fun aspect of marketing. It is what’s inspiring. It’s the thing that gets noticed the most. This is what makes people react to. The power of creativity is moving. It gets the most attention. Attention = $ (donations) But, what needs to […]
Scott Allen CreatiVLOG Ep 12 | Best Market Research
Internal Research. Quantitative research is important because it provides metrics and data that is hard to refute. It measures the effectiveness of campaigns or audience size or how many people like the color fuchsia in a proposed new logo. “The people have spoken, we must give them what they want!” Surveys are the most effective […]
Scott Allen CreatiVLOG Ep 11 | Get Your Messaging Right
“How are we alike?” One of the first things we do in marketing is look at all the outward demographics – age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what […]
Scott Allen CreatiVLOG Ep 10 | Research Before Design
Creativity. It is a word that evokes a variety of thoughts.Some naturally have it, others want it. Can anyone be creative? How can you be more creative? What is considered creative? Can it be switched on at a moment’s notice? It can be difficult to truly define it, but we can recognize the characteristics of it when we […]
