5 Ways to Get Rid of Silos in the Workplace

5 Ways to Get Rid of Silos in the Workplace

5 ways to get rid of
silos in the workplace

what are silos?

According to the Business Dictionary, the silo mentality is a mindset present in some companies when certain departments or sectors do not wish to share information with others in the same company. This type of mentality will reduce the efficiency of the overall operation, reduce morale, and may contribute to the demise of a productive company cultureRead more.

How do silos develop? Well, it starts at the top and the work culture inside your organization is created by leadership. If you see any of these things happening in your company there is a good chance silos exist:

  • When leadership doesn’t lead and employees make decisions without direction.
  • When there is no camaraderie among employees and a lack of teamwork.
  • When there is a mentality of superiority among certain employees or departments.

So, how can we break down these silos

Here are 5 ideas:

 

  1. Create common goals
    One great solution to getting everyone on the same page is to have an annual company retreat where you set goals for the year. Let the employees have a say in what the goals should be. This allows them to feel like these are their goals not someone else’s that they need to bring to fruition. When people work towards a common goal it brings them together and they become accountable to the organization.
  2. Create friendships [insert two dancing girls emoji]
    Hold a company dinner or event outside of work hours that brings employees together and gives them a chance to get to know each other outside of work. It helps to see each other on a human level. They may realize they have more in common than they thought. Even during work hours build relationships and buy lunch for everyone and eat together, or take a 15-minute break and go on a walk.  This boosts morale and often creates friendships that will boost teamwork and create a positive environment.


  3. Communicate and collaborate
    The more departments and employees communicate the better. Problems can be foreseen and duplicating work can be avoided. It’s a good idea for heads of departments to meet monthly and hold each other accountable for the goals set at the beginning of the year. There are many platforms like Slack, Trello and Google Hangouts, not to mention other project management software like Intervals or Basecamp that help people communicate during projects and in general.
  4. Evaluate and brainstorm
    Take time during the year to evaluate the company and the general attitude and culture your company has. Is it where you want it to be? Where can you improve? Send out a monthly survey using Survey Monkey and ask your employees questions like How would you rate the management style? Explain Are you happy at work? Explain. This makes them feel like you care about them and value their opinion. Bring them together to brainstorm on how to improve certain aspects of the company like processes and communication.

  5. Reward and incentivize
    If goals are achieved by certain individuals or departments reward them for it. This can be done through donuts, raises, trips, lunch, and even acknowledgment. This is a confidence booster for employees and encourages them to keep working hard. They may even work harder knowing their effort if acknowledged and appreciated.

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7 Principles of Nonprofit Marketing

7 principles of
nonprofit marketing

Scott Allen Creative uses these timeless principles for developing nonprofit communications that build meaningful and engaging relationships with target audiences.

#1 perception is reality

How a person perceives an organization – accurate or not – is their reality. Nonprofits need to use this as an impetus for self-evaluation, change and an opportunity to transform a negative attitude into a positive understanding. Its communications need to shape public opinion.

#2 create your identity 

Your brand identity is what comes to someone’s mind when your name is mentioned. This is defined by your services, messages, motivations and reputation. Every nonprofit needs to create key messages so people accurately comprehend your mission, services, and community impact.

#3 the cause is the hero

The tendency of a nonprofit is to say, “Look at me, here I am.” Instead, the organization needs to show how it’s a hero by focusing messages on its cause and those they serve. Communications need to answer: What are we fighting against? What are we fighting for? Who are we helping?

#4 one voice

The voice of the organization needs to rise above the voice of any individual. This voice needs to be expressed through every form of communication: public relations, website, print collateral, social media, events, advertising and staff interactions.

#5 the power of storytelling

People are genuinely interested in the life stories of other people. Meaningful stories evoke an emotional bond that strengthens relationships. Every nonprofit needs to share the stories of clients and staff whose lives have been changed.

#6 advocates one and all

A brand advocate is a passionate believer in an organization. They have a powerful voice that ignites and spreads a passion for your organization’s cause. A nonprofit needs to educate and empower advocates to share your mission with others.

#7 let your heart show

Doing good comes from the heart of people motivated by belief and love. Let your heart show as you tell others of your calling to serve people.

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Why Research Is Important

why research is important

At Scott Allen Creative, we believe research is a crucial first step in the rebranding process. Research guides our logo design, copywriting, and campaign planning.
Here are the insights we seek to gain throughout our research

#1 Discover you

When rebranding, it is important for us to know who you are as a company. We want to discover your strengths, your heart, your passion. We want to create branding that truly reflects who you are and research is the first step to finding that.

#2 Learn how you are viewed in the marketplace

During our research, we want to learn how your organization is viewed by clients, staff, and other stakeholders. What does your organization do well? What could be improved? We want to find the positive brand perceptions people already have of your organization and capitalize on them. We also want to find any barriers and create messaging to break them down.

#3 Take a look at competitors

The final piece of our research is accessing the branding elements of your competitors. We look at their logos and note the colors used, typefaces, and other graphic elements. We also read messaging to access the tone and word usage. We use this information to give your organization a unique branding presence that will stand out when compared to the competition.

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