Scott Allen CreatiVLOG Ep 2 | Passion in Marketing


For nonprofit development and marketing professionals, the center of our conversation is often:

“How can we get and retain more donors?”

It’s our job to find answers to this question. If we seek to be genuine in this quest, we discover that passion is a powerful driving force.

Passion attracts.
Passion inspires.
Shared passion unites us.

And passion moves us to invest our lives and resources in causes we believe in.

If no one has heard about or knows anything about your nonprofit, how do you move them to be donors or supporters of your cause?

Donald Miller wrote about passion in his book, Blue Like Jazz, which gives a picture of what it could look like:

“I never liked jazz music because jazz music doesn’t resolve. But I was outside the Bagdad Theater in Portland one night when I saw a man playing the saxophone. I stood there for fifteen minutes, and he never opened his eyes.

After that, I liked jazz music.

Sometimes you have to watch somebody love something before you can love it yourself. It is as if they are showing you the way.”   

Passion is contagious.

What are you passionate about?
Do you love your cause as much as what you are calling people to?

When we have that passion, other people will be attracted to our cause through that passion, leading to a heart connection with other people.

How can you make that deep heart connection as a nonprofit organization?

A greater outcome may be mere minutes away! 

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